“When it comes to selling triple-play packages, the mobile industry still has a large proportion of pay-as-you-go and rolling month-by-month contract customers to market to, free of restrictions on when they can enter into new agreements.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Network Operator and Type of Contract
The Consumer – Contract Length and Connection Cost
The Consumer – Motivations for Choosing Network Provider
The Consumer – Opinions towards Mobile Wallets
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
31st July 2015
“Bundling a headphones purchase into a music streaming subscription fee could represent a win-win business model that enhances headphones’ brand image and boosts sales while creating a compelling proposition to encourage consumers to choose and stay loyal to one music subscription service over another.” 
30th March 2015
“This latest announcement will strengthen the ties BT has with its existing broadband customers, however whether or not it will help it to acquire more TV customers could depend on the make-up of Sky’s new mobile tariffs, which are expected to launch in 2016.”
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Is there a market for triple-play mobile offerings?
