Attitudes towards Low- and Non-alcoholic Drink - UK - April 2015
Attitudes towards Low- and Non-alcoholic Drink - UK - April 2015

“Cost is also a barrier hampering over-45s’ interest in the market and introductory offers or money-back guarantees could encourage trial to try to address the doubts about the quality of these drinks.”

– Chris Wisson, Senior Drinks Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Alcoholic Drinks
The Consumer – Occasions for Consumption
The Consumer – Perceptions of Calories in Alcoholic Drinks
The Consumer – Perceptions of Low/non-alcoholic Drinks
The Consumer – Attitudes towards Low/non-alcoholic Drinks
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

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