"The women’s haircare market is challenged by changing product usage, with traditional styling products falling from favour and natural botanical oils threatening leave-in conditioners and serums. Inspiring an older female audience and expanding product repertoires are essential for returning the market to a faster pace of growth."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What you need to know
Market size and forecast
Segment performance
Market drivers
Channels to market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What you need to know
Product usage
Hair concerns
Brand preferences
Haircare and styling routine
Attitudes towards haircare
Factors influencing appearance of hair
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What you need to know
Brand research
Brand communication and promotion
Launch activity and innovation
Market share
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Data sources, abbreviations and supporting information
The market
Key players
4th November 2015
“The new Colour Excellence Hair Detox product creates a new step in the haircare routine; designed to be used as a ‘make-up remover for hair’, the product allows traditional shampoos and conditioners to be more effective.” 
9th October 2015
“Recent years have seen growing diversity in mainstream fashion and beauty advertising, with products and formulations yet to catch up.”
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The haircare market needs to inspire an older female audience
