Saving and Investing for Children - UK - April 2015
Saving and Investing for Children - UK - April 2015

“Due to the initial government incentivisation Child Trust Fund ownership levels have remained considerably above those for Junior ISAs. However, as of April 2015 CTF owners have the option to switch their accounts to JISAs. As the JISA market is far more competitive than the now-stagnant CTF market, this is a significant opportunity for providers and consumers, yet awareness of and interest in JISAs remains low. Providers would do well ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Growth Potential
The Economic Environment for Families
The Regulatory Environment

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Saving on Behalf of Children
Children’s Savings Products
Reasons for Contributing to Children’s Savings
Tax and Children’s Savings Accounts
The Savings Habits of Parents
Parents’ Attitudes towards Saving and Budgeting
The Developing Product Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Product Range
Advertising Spend
Competitive Strategies