Deposit and Savings Accounts - UK - April 2015
Deposit and Savings Accounts - UK - April 2015

“Although most savers say they are prepared to switch savings provider to receive a better rate, less than a third actually did so in the last year or so. With interest rates so low across the board, the cash benefit of switching accounts is usually marginal for all but the heaviest savers.”

more
Report Price:
£1995.00
|
$2693.85
|
€2245.17
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive summary
Issues and insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What you need to know
Market size and segmentation
Market forecast
Economic environment
Market conditions
Channels to market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What you need to know
Value of savings and investments
Ownership of savings products
Number of saving products held
Consumer channel preferences
Consumer saving plans
Reasons for saving
Consumer saving habits
Savers’ interest in the market
Savers’ attitudes and switching behaviour

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What you need to know
Market share
Advertising spend
Competitive strategies – Channel evolution
Competitive strategies – Product development
Brand research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Abbreviations