Table of Contents
Executive Summary
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- Market sizes
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- Figure 1: Estimated retail sales of products bought especially for seasonal events (including VAT), 2013/14
- What they buy, major spring and autumn occasions
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- Figure 2: The consumer: Percentage spending money on any goods or services for occasions in 2013/14, June 2014
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- Figure 3: The consumer: What they spent money on – Valentine’s Day 2014, June 2014
- Figure 4: The consumer: What they spent money on – Mothers’ Day 2014, June 2014
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- Figure 5: The consumer: What they spent money on – Easter 2014, June 2014
- Where they shop, from Valentine’s to New Year’s
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- Figure 6: The consumer: Proportion who purchased products for seasonal events in 2013/14, June 2014
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- Figure 7: The consumer: Types of retailers used, by occasion, as proportion of all respondents, June 2014
- How much they spend, by occasion
- Easter attitudes and behaviour
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- Figure 8: Easter - attitudes and behaviour – first statements, June 2014
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- Figure 9: Easter - attitudes and behaviour – further statements, June 2014
- What they do on bank holidays
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- Figure 10: Activities on public holidays, June 2014
- How the weather and sporting events impact on shopping
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- Figure 11: The consumer: Shopping and the weather, June 2014
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- Figure 12: The consumer: Shopping and major sporting events, June 2014
- What we think
Issues and Insights
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- How can retailers boost spending on seasonal events?
- The facts
- The implications
- Spending on retail versus leisure services
- The facts
- The implications
- Cynicism doesn’t stop shoppers spending
- The facts
- The implications
- In a multichannel world, calendar occasions can drive in-store interest
- The facts
- The implications
Trend Applications
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- Trend: Let’s Make a Deal
- Trend: Life Hacking
- Mintel futures: Old Gold
Market Sizes – Seasonal Events
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- Key points
- Back-to-school, Mothers’ Day and Easter are biggest events
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- Figure 13: Estimated retail sales of products bought especially for seasonal events (including VAT), 2013/14
- Retail sales data
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- Figure 14: Monthly retail sales (including VAT), January 2013-May 2014
- Christmas gains worth 5% of annual retail sales
- Easter in focus
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- Figure 15: Estimated retail sales of products bought especially for Easter (including VAT), 2014
- Methodology
Retail Sales Across the Year
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- Key points
- Final three months of the year take 29% of annual retail sales
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- Figure 16: Retail sales, distribution by month, 2013
- Month by month
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- Figure 17: Retail sales (including VAT), by month, January 2013-May 2014
- Figure 18: Retail sales (including VAT), by month, January 2012-May 2014
- Retail sales by sector
- Food retail
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- Figure 19: Food retailers: retail sales (including VAT), by month, January 2013-May 2014
- Clothing and footwear specialists
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- Figure 20: Clothing and footwear specialists: retail sales (including VAT), by month, January 2013-May 2014
- Household goods sectors
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- Figure 21: Household goods specialists: Retail sales (including VAT), by month, January 2013-May 2014
- Figure 22: Household goods specialists: retail sales (including VAT), by month, January 2013-May 2014
- DIY in detail
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- Figure 23: DIY and hardware specialists: retail sales (including VAT), by month, January 2012-May 2014
Online Retailing Across The Year
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- Key points
- December the biggest month for online retailing
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- Figure 24: Online retail sales, distribution by month, 2013
- Online retail sales 2013 and 2014
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- Figure 25: Online retail sales as percentage of all retail sales, monthly, January 2013-May 2014
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- Figure 26: Value of online retail sales and total retail sales (including VAT), monthly, January 2013-May 2014
- Online retail sales by sector
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- Figure 27: Online retail sales as percentage of all retail sales, monthly, January 2013-May 2014
- A two-year view
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- Figure 28: Online retail sales as percentage of all retail sales, monthly, January 2012-May 2014
- Figure 29: Value of online retail sales and total retail sales (including VAT), monthly, January 2012-May 2014
- Visitor numbers 2013 and 2014
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- Figure 30: Retail websites: unique visitor numbers, by month, by product category/retail sector, June 2013-May 2014
- Figure 31: Retail websites: unique visitor numbers, by month, by product category/retail sector, January 2013-May 2014
- A two-year view
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- Figure 32: Retail websites: Unique visitor numbers, by month, by product category, January 2012-May 2014
Advertising Spend Across the Year
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- Key points
- November the biggest advertising month for retailers
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- Figure 33: Main media advertising spend by all retail, distribution by month, 2013
- Christmas peak, spring boom and a summer lull
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- Figure 34: Main media advertising spend by all retail, by month, January-December 2013
- Ad spend more volatile than retail sales
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- Figure 35: Main media advertising spend by all retail and all retail sales, by month January-December 2013
- A two-year view
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- Figure 36: Main media advertising spend by all retail, by month, January 2012-June 2014
The Consumer – What They Spend on for Seasonal Events
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- Key points
- What we asked
- Easter and Mothers’ Day most popular for spending
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- Figure 37: The consumer: Percentage spending money on any goods or services for occasions, June 2014
- Spring events – Valentine’s, Mothers’ Day, Easter
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- Figure 38: The consumer: What they spent money on – Valentine’s Day 2014, June 2014
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- Figure 39: The consumer: What they spent money on – Mothers’ Day 2014, June 2014
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- Figure 40: The consumer: What they spent money on – Easter 2014, June 2014
- Autumn events – Halloween and bonfire night
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- Figure 41: The consumer: What they spent money on – Halloween 2013, June 2014
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- Figure 42: The consumer: What they spent money on – bonfire night 2013, June 2014
- Demographics: Easter and Halloween
- Easter in detail
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- Figure 43: The consumer: What they spent money on – Easter 2014, by average age/affluence, June 2014
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- Figure 44: The consumer: What they spent money on – Easter 2014, by presence of children, June 2014
- Halloween in detail
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- Figure 45: The consumer: What they spent money on – Halloween 2013, by average age/affluence, June 2014
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- Figure 46: The consumer: What they spent money on – Halloween 2013, by age group, June 2014
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- Figure 47: The consumer: What they spent money on – Halloween 2013, by presence of children, June 2014
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- Figure 48: The consumer: What they spent money on – Halloween 2013, by location, June 2014
- Online focus group
The Consumer – Retail Purchases and Where They Shop
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- Key points
- What we asked
- Occasion specialists gain at Valentine’s and Mothers’ Day
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- Figure 49: The consumer: Proportion who purchased products for seasonal events in 2013/14, June 2014
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- Figure 50: The consumer: Types of retailers used, by occasion, as a proportion of all respondents, June 2014
- Parents more likely to be shoppers
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- Figure 51: The consumer: Proportion who purchased products for seasonal events in 2013/14, by presence of children, June 2014
- By average age and affluence: Young opt for pureplays
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- Figure 52: The consumer: Types of retailers used – Easter, Mothers’ Day, Fathers’ Day and Valentine’s Day, by average age and affluence, June 2014
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- Figure 53: The consumer: Types of retailers used – back-to-school, bonfire night, Halloween and New Year’s, by average age and affluence, June 2014
- Online focus group – back-to-school
- Online focus group – Halloween
- By age: Younger shoppers use online-only retailers
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- Figure 54: Types of retailers used, by occasion – Valentine’s Day, by age, June 2014
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- Figure 55: Types of retailers used, by occasion – Mothers’ Day, by age, June 2014
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- Figure 56: Types of retailers used, by occasion – Easter, by age, June 2014
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- Figure 57: Types of retailers used, by occasion – Fathers’ Day, by age, June 2014
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- Figure 58: Types of retailers used, by occasion – back-to-school, by age, June 2014
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- Figure 59: Types of retailers used, by occasion – Halloween, by age, June 2014
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- Figure 60: Types of retailers used, by occasion – bonfire night, by age, June 2014
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- Figure 61: Types of retailers used, by occasion – other religious festival, by age, June 2014
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- Figure 62: Types of retailers used, by occasion – New Year’s Eve, by age, June 2014
- By what they spent on
- Spring events
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- Figure 63: Products bought for occasion, by Types of retailers used for that occasion – Valentine’s Day, Mothers’ Day, Easter, June 2014
- Autumn events
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- Figure 64: Products bought for occasion, by Types of retailers used for that occasion – Halloween and bonfire night, June 2014
The Consumer – How Much They Spend for Each Occasion
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- Key points
- What we asked
- Back-to-school sees the highest average spend
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- Figure 65: Average amount spent on retail purchases, by occasion, June 2014
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- Figure 66: Index of value, relative to Easter, by occasion
- What they spend, by where they shop
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- Figure 67: Amount spent on retail purchases, by occasion, by types of retailers used, by occasion, June 2014
- How much they spend, by what they buy
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- Figure 68: Amount spent on retail purchases, by occasion, by products bought for spring occasions, June 2014
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- Figure 69: Amount spent on retail purchases, by occasion, by products bought for spring occasions, June 2014 (continued)
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- Figure 70: Amount spent on retail purchases, by occasion, by products bought for autumn occasions, June 2014
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- Figure 71: Amount spent on retail purchases, by occasion, by products bought for autumn occasions, June 2014 (continued)
The Consumer – Easter Attitudes and Behaviour
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- Key points
- What we asked
- A degree of cynicism
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- Figure 72: Easter – attitudes and behaviour – first statements, June 2014
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- Figure 73: Easter – attitudes and behaviour – further statements, June 2014
- Online focus group
- By age: Younger shoppers are key to the Easter market
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- Figure 74: Easter – attitudes and behaviour – spending, June 2014
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- Figure 75: Easter – attitudes and behaviour – Easter eggs, June 2014
- By how much they spend on Easter
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- Figure 76: Amount spent on retail purchases for Easter, by Easter attitudes and behaviour, June 2014
- By where they shop for Easter products
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- Figure 77: Easter – attitudes and behaviour, by types of retailers used for Easter purchases, June 2014
The Consumer – What They Do on Bank Holidays
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- Key points
- What we asked
- Leisure more popular than retail on bank holidays
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- Figure 78: Activities on public holidays, June 2014
- Age and affluence
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- Figure 79: Activities on public holidays, by average age/affluence, June 2014
- By gender: Women tend to do more activities
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- Figure 80: Activities on public holidays, by gender, June 2014
- By age: Young spend on leisure; old do DIY and gardening
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- Figure 81: Activities on public holidays, by age group, June 2014
The Consumer – How the Weather and Sporting Events Impact on Shopping
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- Key points
- What we asked
- The weather: Rain dampens demand for nearly eleven million shoppers
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- Figure 82: The consumer: Shopping and the weather, June 2014
- Focus group findings
- By gender: Women more likely to be influenced by the weather
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- Figure 83: The consumer: Shopping and the weather, by gender, June 2014
- By location: Urban consumers more likely to be influenced by the weather
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- Figure 84: The consumer: Shopping and the weather, by location, June 2014
- Major sports events: Six million shoppers go shopping to avoid sport on TV
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- Figure 85: The consumer: Shopping and major sporting events, June 2014
- By gender: 16% of women go shopping to avoid sport on TV
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- Figure 86: The consumer: Shopping and major sporting events, by gender, June 2014
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- Figure 87: Morrisons ‘football survival kit’ competition, June 2014
- By age: Younger consumers make an occasion of sports viewing
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- Figure 88: The consumer: Shopping and major sporting events, by age group, June 2014
- Focus group findings
Appendix – Retail Sales and Online Retail Sales Across the Year
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- Figure 89: Retail sales (including VAT), monthly, January 2012-May 2014
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Appendix – The Consumer – What They Spend On – Spring
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- Figure 90: Products bought for spring occasions, June 2014
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- Figure 91: Most popular products bought for spring occasions – Valentine’s day 2014, by demographics, June 2014
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- Figure 92: Next most popular products bought for spring occasions – Valentine’s day 2014, by demographics, June 2014
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- Figure 93: Most popular products bought for spring occasions – Mothers’ Day 2014, by demographics, June 2014
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- Figure 94: Next most popular products bought for spring occasions – Mothers’ Day 2014, by demographics, June 2014
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- Figure 95: Most popular products bought for spring occasions – Easter 2014, by demographics, June 2014
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- Figure 96: Next most popular products bought for spring occasions – Easter 2014, by demographics, June 2014
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- Figure 97: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Valentine’s day 2014, June 2014
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- Figure 98: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Valentine’s day 2014, June 2014
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- Figure 99: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Mothers’ Day 2014, June 2014
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- Figure 100: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Mothers’ Day 2014, June 2014
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- Figure 101: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Easter 2014, June 2014
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- Figure 102: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Easter 2014, June 2014
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Appendix – The Consumer – What They Spend On – Autumn
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- Figure 103: Products bought for autumn occasions, June 2014
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- Figure 104: Most popular products bought for autumn occasions – Halloween 2013, by demographics, June 2014
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- Figure 105: Next most popular products bought for autumn occasions – Halloween 2013, by demographics, June 2014
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- Figure 106: Most popular products bought for autumn occasions – bonfire night 2013, by demographics, June 2014
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- Figure 107: Next most popular products bought for autumn occasions – bonfire night 2013, by demographics, June 2014
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Appendix – The Consumer – Retail Purchases and Where They Shop
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- Figure 108: Types of retailers used, by occasion, June 2014
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- Figure 109: Types of retailers used, by occasion – Valentine’s Day 2014, by demographics, June 2014
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- Figure 110: Types of retailers used, by occasion – Mothers’ Day 2014, by demographics, June 2014
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- Figure 111: Types of retailers used, by occasion – Easter 2014, by demographics, June 2014
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- Figure 112: Types of retailers used, by occasion – Fathers’ Day 2013, by demographics, June 2014
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- Figure 113: Types of retailers used, by occasion – Back-to-school 2013, by demographics, June 2014
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- Figure 114: Types of retailers used, by occasion – Halloween 2013, by demographics, June 2014
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- Figure 115: Types of retailers used, by occasion – bonfire night 2013, by demographics, June 2014
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- Figure 116: Types of retailers used, by occasion – Other religious holiday, by demographics, June 2014
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- Figure 117: Types of retailers used, by occasion – New Year’s 2013/14, by demographics, June 2014
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Appendix – The Consumer – How Much They Spend
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- Figure 118: Amount spent on retail purchases, by occasion, June 2014
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- Figure 119: Most popular amount spent on retail purchases, by occasion, by demographics, June 2014
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- Figure 120: Next most popular amount spent on retail purchases, by occasion, by demographics, June 2014
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Appendix – The Consumer – Easter – Attitudes and Behaviour
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- Figure 121: Easter – Attitudes and behaviour, June 2014
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- Figure 122: Amount spent on retail purchases, by most popular occasion, by Easter – Attitudes and behaviour, June 2014
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- Figure 123: Amount spent on retail purchases, by next most popular occasion, by Easter – Attitudes and behaviour, June 2014
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- Figure 124: Amount spent on retail purchases, by other occasion, by Easter – Attitudes and behaviour, June 2014
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- Figure 125: Most popular Easter – Attitudes and behaviour, by demographics, June 2014
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- Figure 126: Next most popular Easter – Attitudes and behaviour, by demographics, June 2014
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- Figure 127: Other Easter – Attitudes and behaviour, by demographics, June 2014
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Appendix – The Consumer – What They Do on Bank Holidays
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- Figure 128: Activities on public holidays, June 2014
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- Figure 129: Most popular activities on public holidays, by demographics, June 2014
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- Figure 130: Next most popular activities on public holidays, by demographics, June 2014
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Appendix – The Consumer – How the Weather and Sporting Events Impact on Shopping
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- Figure 131: Shopping and the weather, June 2014
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- Figure 132: Shopping and major sporting events, June 2014
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- Figure 133: Most popular shopping and the weather, by demographics, June 2014
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- Figure 134: Next most popular shopping and the weather, by demographics, June 2014
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- Figure 135: Shopping and major sporting events, by demographics, June 2014
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