Retail value sales of fragrance products increased by an estimated 1.4% in 2014, representing a deceleration in the growth rate when compared to 2013. While product usage remains high, cheaper online pureplayers are gaining traction with consumers by offering increased sampling opportunities and flexible delivery options. As a result, market growth is expected to slow to 2% per annum to 2019.
The issue of chemical ingredients and allergens has been prominent in all beauty markets in 2014, however the proposed regulation of certain ingredients, such as oak moss, will hold significant ramifications for fragrance products, many of which will be required to reformulate as a result.
Consumer research in this report explores product usage in both male and female audiences, as well as consumer attitudes towards purchasing fragrances, and interest in areas of product development.
Products covered in this report
This report examines the UK market for men’s and women’s fragrances, including Parfum, Eaux de Toilettes (EdT), Eaux de Parfums (EdP) and Colognes:
Parfums or Perfume Extracts have a 15-40% concentration of essence
Eaux de Parfums (EdP) have a 10-30% concentration of essence
Eaux de Toilettes (EdT) have a 5-20% concentration of essence
Colognes, often referred to as Eaux de Cologne (EdC), have a 3-5% concentration of essence.
Due to the importance of the Lynx brand and its wider use as a fragrance rather than a deodorant, especially among younger men, for the purpose of this report, body sprays are included in the definition of men’s fragrances for market data purposes. Please note that this differs to the women’s fragrance market, which does not include body sprays.
Excluded
Line extensions of fragrance brands, including bath and body products, deodorants, shaving products, shower gels and shampoos, conditioners and styling products have been excluded from the market size, although some are still discussed within the wider context of the report.
Duty-free products bought when travelling are not included in the market size data.
The “grey” market is a term used within the fragrance industry for fine fragrance products that are sold outside the selective distribution network of authorised distributors and retailers supplied by the fragrance houses. Sales through these channels also fall outside of the remit of this report.
Value figures throughout this report are at retail sales value (RSV) unless otherwise stated. Market sizes at constant 2014 prices are calculated using Mintel’s Chemist Goods deflator.
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