Table of Contents
Executive Summary
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- The market
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- Figure 1: UK health and fitness club market, 2009-19
- Market factors
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- Figure 2: Trends in inflation and average weekly earnings, January 2009-April 2014
- Companies, brands and innovation
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- Figure 3: Leading UK health and fitness club operators, by number of members, 2014
- The consumer
- Consumers and their BMI
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- Figure 4: Consumers’ BMI, April 2014
- Health and fitness club usage
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- Figure 5: Health and fitness club usage, April 2014
- Health and fitness club payment methods
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- Figure 6: Health and fitness club payment methods, April 2014
- Health and fitness club brand usage
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- Figure 7: Health and fitness club brand usage, April 2014
- Health and fitness club brand consideration
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- Figure 8: Health and fitness club brand consideration, April 2014
- Health and fitness club brand attributes
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- Figure 9: Health and fitness club brand attributes, April 2014
- Interest in new products/services from health and fitness chains
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- Figure 10: Interest in new products/services from health and fitness clubs, April 2014
- Amount consumers are willing to pay for additional products/services
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- Figure 11: Amount consumers are willing to pay for additional products/services from health and fitness clubs, April 2014
- Attitudes towards health and fitness clubs
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- Figure 12: Attitudes towards health and fitness clubs, April 2014
- What we think
Issues and Insights
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- Are the days of the mega-clubs over?
- The facts
- The implications
- How much further can the budget sector grow?
- The facts
- The implications
- How can clubs increase revenues from existing members?
- The facts
- The implications
- How can clubs generate revenue from non-users?
- The facts
- The implications
Trend Application
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- Trend: Life Hacking
- Trend: Make it Mine
- Mintel futures: Access Anything, Anywhere
Market Drivers
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- Key points
- Signs of progress on obesity?
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- Figure 13: Trends in BMI of adults in England, by gender, 2009-12
- Children’s BMI levelling off too
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- Figure 14: Trends in BMI of children in England, by gender, 2009-12
- Economic recovery in the air
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- Figure 15: Trends in quarterly GDP, Q1 2008-Q3 2014
- Household budgets still under the cosh
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- Figure 16: Trends in inflation and average weekly earnings, January 2009-April 2014
- Utility price rises put pressure on margins
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- Figure 17: Average price of fuels purchased by non-domestic consumers in the UK*, 2009-13
- Figure 18: Carbon emissions of leading health and fitness club operators, 2011/12 and 2012/13
- Digital devices transform the fitness landscape
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- Figure 19: Electronic products/services have at home, September 2012 and December 2013
- Youth unemployment falls but still an issue
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- Figure 20: Unemployment rates, by age band (seasonally adjusted), 2009-14
- Physical activity removed from QOF
Who’s Innovating?
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- Key points
- Further cycling studios launched
- Fitness technology moves forward
- Train Fitness customises service and cost
- Pay less the more you go
- Clubbing made good for you
- AIF targets Millennials with Snapchat
Market Size and Forecast
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- Key points
- Growth stalls at households feel the income squeeze
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- Figure 21: UK health and fitness club value market size, 2009-19
- Figure 22: UK health and fitness club volume market size, 2009-14
- Forecast
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- Figure 23: Forecast UK health and fitness club market (value), 2009-19
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- Figure 24: Forecast UK health and fitness club market (volume), 2009-19
Segment Performance
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- Key points
- Membership and joining fee discounting more prevalent
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- Figure 25: UK health and fitness club market, by sector, 2010-14
- Average spend per member is £42 per month
- Budget sector growth continues to outstrip rest of market
Market Share
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- Key points
- Budget club merger creates market leader
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- Figure 26: Leading UK health and fitness club operators, by number of clubs and members, 2014
- Leading budget operators
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- Figure 27: Leading UK budget health club operators, by number of clubs, 2011-14
Companies and Products
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- Industry structure
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- Figure 28: Number of health and fitness clubs in the UK, 2009-14
- Figure 29: Number of health and fitness clubs* in the UK, by region, March 2014
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- Figure 30: Trends in the number of health and fitness clubs in England & Wales, March 2011-March 2014
- Figure 31: Trends in the number of health and fitness clubs in Scotland, February 2012-April 2014
- David Lloyd Leisure
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- Figure 32: Financial performance of David Lloyd Leisure Limited in the UK, 2009-13
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- Figure 33: Financial performance of Next Generation Clubs Limited in the UK, 2009-13
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- Figure 34: Financial performance of Harbour Club Limited in the UK, 2009-13
- Virgin Active
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- Figure 35: Turnover of key Virgin Active UK health club businesses, 2012
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- Figure 36: Key financial performance of Virgin Active UK health club businesses, 2012
- Fitness First
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- Figure 37: Financial performance of Fitness First Clubs Ltd, 2009-13
- Dave Whelan Sports (DW Sports Fitness)
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- Figure 38: Financial performance of Dave Whelan Sports* Ltd, 2011-13
- MOP Acquisitions (LAF) (LA fitness)
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- Figure 39: Financial performance of MOP Acquisitions (LAF) Ltd, 2009-12
- Pure Gym/The Gym Group
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- Figure 40: Financial performance of Pure Gym Ltd, 2011/12-2012/13
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- Figure 41: Financial performance of The Gym Limited, 2011 and 2012
- Nuffield Health
- Bannatyne Fitness
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- Figure 42: Financial performance of Bannatyne’s Fitness Ltd, 2009-13
- Other operators
- De Vere Group Ltd
- Club Company Holdings Ltd
- Energie Global Brand Management Ltd
- Fitness 4 Less (Holdings) Ltd
- TruGym
- Xercise4Less
- Active4Less Ltd
- FitSpace Ltd
- Anytime Fitness UK
Consumers and Their BMI
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- Key points
- Mintel’s research finds that almost half of adults are overweight or obese
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- Figure 43: Consumers’ BMI, April 2014
Health and Fitness Club Usage
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- Key points
- Numbers using health and fitness clubs remain steady
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- Figure 44: Health and fitness club usage, April 2014
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- Figure 45: Health and fitness club usage, by gender and age, April 2014
- Current users
- Potential re-joiners
- Potential new users
- The relationship between club usage, education and income levels
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- Figure 46: Health and fitness club usage, by socio-economic group, education and income level, April 2014
- The relationship between club usage and BMI levels
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- Figure 47: Health and fitness club usage, by BMI levels, April 2014
Health and Fitness Club Payment Methods
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- Key points
- Four in 10 still pay annually
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- Figure 48: Health and fitness club payment methods, April 2014
- Affluence dictates choice of payment method
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- Figure 49: Health and fitness club payment methods, by socio-economic group and household income, April 2014
Health and Fitness Club Brand Usage
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- Key points
- Budget clubs rise to prominence
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- Figure 50: Health and fitness club brand usage, April 2014
- Brand usage by sector by age group
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- Figure 51: Premium health and fitness club brand usage*, by age, April 2014
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- Figure 52: Mid-market health and fitness club brand usage*, by age, April 2014
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- Figure 53: Budget health and fitness club brand usage*, by age, April 2014
- Brand usage by household income group
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- Figure 54: Health and fitness club brand usage*, by household income, April 2014
Health and Fitness Club Brand Consideration
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- Key points
- Mid-market brands still have strong brand equity
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- Figure 55: Health and fitness club brand consideration, April 2014
- Brand consideration by age group
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- Figure 56: Health and fitness club brand consideration, by age, April 2014
Health and Fitness Club Brand Attributes
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- Key points
- Clear differentiation between most of the leading brands
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- Figure 57: Health and fitness club brand attributes, April 2014
- David Lloyd brand attributes
- Virgin Active brand attributes
- LA fitness brand attributes
- The Gym brand attributes
- Fitness First brand attributes
Interest in New Products/Services from Health and Fitness Chains
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- Key points
- Good potential for products and services outside the club environment
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- Figure 58: Interest in new products/services from health and fitness clubs, April 2014
- Fitness-monitoring equipment of particular interest to current users
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- Figure 59: Interest in new products/services from health and fitness clubs, by health and fitness club usage, April 2014
Amount Consumers Are Willing to Pay for Additional Products/Services
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- Key points
- Fitness equipment and PT offers biggest opportunities for incremental revenues
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- Figure 60: Amount consumers are willing to pay for additional products/services from health and fitness clubs, April 2014
Attitudes towards Health and Fitness Clubs
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- Key points
- All-inclusive format most popular but customisation finds favour
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- Figure 61: Attitudes towards health and fitness clubs, April 2014
- Potential users attracted by pay-as-you-go
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- Figure 62: Attitudes towards health and fitness clubs, by health and fitness club usage, April 2014
Appendix – Market Size and Forecast
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- Figure 63: UK health and fitness clubs forecast scenarios (value), 2014-19
- Figure 64: UK health and fitness clubs forecast scenarios (volume), 2014-19
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Appendix – BMI Levels
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- Figure 65: BMI levels, by demographics, April 2014
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Appendix – Health and Fitness Club Usage
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- Figure 66: Health and fitness club usage, by demographics, April 2014
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Appendix – Health and Fitness Club Payment Methods
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- Figure 67: Health and fitness club payment methods, by demographics, April 2014
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Appendix – Health and Fitness Club Brand Usage
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- Figure 68: Most popular health and fitness club brand usage, by demographics, April 2014
- Figure 69: Next most popular health and fitness club brand usage, by demographics, April 2014
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- Figure 70: Other health and fitness club brand usage, by demographics, April 2014
- Current users
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- Figure 71: Most popular health and fitness club brand usage, by demographics, April 2014
- Figure 72: Next most popular health and fitness club brand usage, by demographics, April 2014
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- Figure 73: Other health and fitness club brand usage, by demographics, April 2014
- Past users
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- Figure 74: Most popular health and fitness club brand usage, by demographics, April 2014
- Figure 75: Next most popular health and fitness club brand usage, by demographics, April 2014
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- Figure 76: Other health and fitness club brand usage, by demographics, April 2014
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Appendix – Health and Fitness Club Brand Consideration
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- Figure 77: Most popular health and fitness club brand consideration, by demographics, April 2014
- Figure 78: Next most popular health and fitness club brand consideration, by demographics, April 2014
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- Figure 79: Other health and fitness club brand consideration, by demographics, April 2014
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Appendix – Health and Fitness Club Brand Attributes
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- Figure 80: Health and fitness club brand attributes, by health and fitness club usage, April 2014
- Figure 81: Health and fitness club brand attributes, by BMI levels, April 2014
- Figure 82: Most popular health and fitness club brand attributes – David Lloyd, by demographics, April 2014
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- Figure 83: Next most popular health and fitness club brand attributes – David Lloyd, by demographics, April 2014
- Figure 84: Other health and fitness club brand attributes – David Lloyd, by demographics, April 2014
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- Figure 85: Most popular health and fitness club brand attributes – Virgin Active, by demographics, April 2014
- Figure 86: Next most popular health and fitness club brand attributes – Virgin Active, by demographics, April 2014
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- Figure 87: Other health and fitness club brand attributes – Virgin Active, by demographics, April 2014
- Figure 88: Most popular health and fitness club brand attributes – LA fitness, by demographics, April 2014
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- Figure 89: Next most popular health and fitness club brand attributes – LA fitness, by demographics, April 2014
- Figure 90: Other health and fitness club brand attributes – LA fitness, by demographics, April 2014
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- Figure 91: Most popular health and fitness club brand attributes – The Gym, by demographics, April 2014
- Figure 92: Next most popular health and fitness club brand attributes – The Gym, by demographics, April 2014
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- Figure 93: Other health and fitness club brand attributes – The Gym, by demographics, April 2014
- Figure 94: Most popular health and fitness club brand attributes – Fitness First, by demographics, April 2014
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- Figure 95: Next most popular health and fitness club brand attributes – Fitness First, by demographics, April 2014
- Figure 96: Other health and fitness club brand attributes – Fitness First, by demographics, April 2014
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Appendix – Interest in New Products/Services from Health and Fitness Clubs
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- Figure 97: Interest in new products/services from health and fitness clubs, by BMI levels, April 2014
- Figure 98: Most popular interest in new products/services from health and fitness clubs, by demographics, April 2014
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- Figure 99: Next most popular interest in new products/services from health and fitness clubs, by demographics, April 2014
- Figure 100: Other interest in new products/services from health and fitness clubs, by demographics, April 2014
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Appendix – Amount Consumers are Willing to Pay for Additional Products/Services
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- Figure 101: Most popular attitudes towards health and fitness clubs, by demographics, April 2014
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- Figure 102: Next most popular attitudes towards health and fitness clubs, by demographics, April 2014
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Appendix – Attitudes towards Health and Fitness Clubs
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- Figure 103: Attitudes towards health and fitness clubs, by BMI levels, April 2014
- Figure 104: Most popular attitudes towards health and fitness clubs, by demographics, April 2014
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- Figure 105: Next most popular attitudes towards health and fitness clubs, by demographics, April 2014
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