Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
- Return to growth in 2013
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- Figure 1: Volume forecast of holiday car hires abroad, 2014-19
- Market factors
- Spanish revival
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- Figure 2: Overseas holiday volume and value*, 2008-13
- Figure 3: Top 10 independent holiday destinations, by number of visits, 2013
- Higher Pound and lower pump prices should help market
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- Figure 4: Annual average exchange rates for Sterling versus euro and US$, 2009-13, and spot rate for 14 May 2014
- Figure 5: Unleaded petrol per litre, October 2009-April 2014
- Ageing profile of drivers
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- Figure 6: Full driving licence holders in Great Britain, aged 17-20 and 60+, 1995 and 2012
- Companies, brands and innovation
- Avis, Hertz, Europcar are leading brands
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- Figure 7: Holiday car hire companies used abroad in the past three years, March 2014
- The consumer
- Car hire usage returns to 2010 levels
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- Figure 8: Holiday car hire abroad experience, March 2014
- Half of hires are four to seven days
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- Figure 9: Duration of last holiday car hire, March 2014
- Six in 10 bookings made online in advance
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- Figure 10: How last holiday car hire was booked, March 2014
- Figure 11: How last online holiday car hire booking was made, March 2014
- Perception of stress deters non-hirers
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- Figure 12: Reasons why people have not hired a holiday car abroad in the past three years, March 2014
- One in four want delivery/collection at holiday address
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- Figure 13: Preferred extras when hiring a holiday car abroad, March 2014
- One in five hit by unfair charges
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- Figure 14: Attitudes towards holiday car hire abroad, March 2014
- What we think
Issues and Insights
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- How can holiday car hire appeal more to an ageing travel market?
- The facts
- The implications
- What can companies do to appeal more to people who are reluctant to hire holiday cars abroad?
- The facts
- The implications
- How can holiday car hire companies develop a clearer, stronger brand identity?
- The facts
- The implications
Trend Application
Market Drivers
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- Key points
- Overseas holiday spend highest for five years
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- Figure 15: Overseas holiday volume, value and average expenditure, 2008-13
- Flights up 5% in 2013
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- Figure 16: Overseas holiday volume, by mode of transport, 2008-13
- Package revival leads holiday growth
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- Figure 17: Volume of overseas package and independent holidays, 2008-13
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- Figure 18: Outbound holiday visits, by region visited, 2008-13
- Spain on road to recovery…
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- Figure 19: Top 20 overseas holiday destinations, 2008-13
- …and independent growth to Spain bodes well for car hire
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- Figure 20: Top 10 independent holiday destinations, by number of visits, 2008-13
- Rising Pound should boost overseas holiday spend
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- Figure 21: Annual average exchange rates for Sterling, 2009-13, and spot rate for May 2014
- Spanish prices drop by a third since 2009
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- Figure 22: Holiday costs, comparison of leading resorts, 2014
- Pump pressures ease up
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- Figure 23: Petrol and diesel per litre, October 2009-April 2014
- Figure 24: Unleaded petrol per litre, October 2009-April 2014
- Figure 25: Petrol price, by European country, 2010-13
- Hidden costs of car hire
- Growth among 25-34s a plus factor for car hire
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- Figure 26: Trends in the age structure of the UK population, 2009-19
- Long-term ageing
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- Figure 27: UK long-term age group projections, based on 2012 population data, 2014-34
- Capital move away from cars
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- Figure 28: Car ownership in Great Britain, 2008/09-12011/2
- Figure 29: Percentage of households in Great Britain with no car/van, by region, 1995/95 and 2011/12
- Driving gender gap closing
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- Figure 30: Full driving licence holders in Great Britain, by age and gender, 2008-12
- Ageing drivers
- New models of car use
Who’s Innovating?
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- Key points
- New car hire apps
- Hertz makeover
- High-tech hire
- Photographic evidence
- Electric hire
- On the road
Market Size and Forecast
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- Key points
- Car hire sees year of growth at last
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- Figure 31: Volume of holiday car hires abroad by UK residents, 2008-19
- Forecast
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- Figure 32: Volume forecast of holiday car hires abroad, 2014-19
- Forecast methodology
Market Share
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- Key points
- Four groups dominate market
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- Figure 33: Holiday car hire companies used abroad in the past three years, March 2014
- Europcar has most outlets in top two destinations
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- Figure 34: Most popular holiday car hire brands, locations in Spain, France and Italy, May 2014
Channels to Market
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- Key points
- Six in 10 book online
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- Figure 35: How last holiday car hire was booked, March 2014
- Brokers account for one in five hires
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- Figure 36: How last online holiday car hire booking was made, March 2014
- Majority of car hires are booked in last two months
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- Figure 37: When last advance holiday car hire booking was made, March 2014
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- Figure 38: When last advance holiday car hire booking was made, March 2014
Companies and Products
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- Alamo Rent-A-Car
- Avis
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- Figure 39: Key financial data for Avis Budget Group, 2012 and 2013
- Budget Rent a Car
- Dollar/Thrifty
- easyCar
- Enterprise Rent-A-Car
- Europcar
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- Figure 40: Key financial data for Europcar Group UK Limited, 2010-12
- Hertz
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- Figure 41: Key financial data for Hertz Global Holdings, Inc., 2012 and 2013
- Holiday Autos
- National Car Rental
- Sixt
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- Figure 42: Key financial data for Sixt Group, Q1-Q3 2012 AND Q1-Q3 2013
The Consumer – Holiday Car Hire Usage
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- Key points
- Car hire penetration growing
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- Figure 43: Holiday car hire abroad in the past three years, January 2010-March 2014
- ABs account for two fifths of all hires
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- Figure 44: Profile of those who have hired a holiday car in the past three years, by socio-economic group, March 2014
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- Figure 45: Profile of those who have hired a holiday car in the past three years, by financial situation, March 2014
- Under-35s account for nearly half of hires
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- Figure 46: Profile of those who have hired a holiday car in the past three years, by age, March 2014
The Consumer – Length of Holiday Car Hire
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- Key points
- Over-45s hire less but for longer periods
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- Figure 47: Duration of last holiday car hire, March 2014
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- Figure 48: Duration of last holiday car hire, March 2014
The Consumer – Reasons for Not Hiring a Holiday Car
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- Key points
- Stress of driving puts people off
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- Figure 49: Reasons why people have not hired a holiday car abroad in the past three years, March 2014
The Consumer – Holiday Car Hire Preferences
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- Key points
- Airport frustrations
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- Figure 50: Preferred extras when hiring a holiday car abroad, March 2014
- Older drivers seek greater ease and convenience
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- Figure 51: Preferred extras when hiring a holiday car abroad, by age, March 2014
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- Figure 52: Preferred extras when hiring a holiday car abroad, by gender, March 2014
- ABs willing to pay for premium products
- Greener London
The Consumer – Holiday Car Hire Attitudes
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- Key points
- Price outweighs brand but still room for loyalty
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- Figure 53: Attitudes towards holiday car hire abroad, March 2014
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- Figure 54: Agreement with statement ‘I just shop around for the cheapest hire car available’, by selected leading brands used in the past three years, March 2014
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- Figure 55: Agreement with statement ‘I have a preferred car hire company that I try to use’, by selected leading brands used in the past three years, March 2014
- One in five hit by ‘unfair’ charges
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- Figure 56: Agreement with statement ‘I’ve been hit with unfair hidden charges/extra costs when hiring a car on holiday’, by selected leading brands used in the past three years, March 2014
- Car choices
- Women more likely to take out extra cover
Appendix – Market Size and Forecast
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- Figure 57: Forecasts for holiday car hires abroad, volume, 2014-19
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Appendix – Channels to Market
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- Figure 58: How last holiday car hire was booked, by most popular holiday car hire companies used abroad in the past three years, March 2014
- Figure 59: How last holiday car hire was booked, by next most popular holiday car hire companies used abroad in the past three years, March 2014
- Figure 60: How last holiday car hire was booked, by duration of last holiday car hire, March 2014
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- Figure 61: How last holiday car hire was booked, by demographics, March 2014
- Figure 62: How last online holiday car hire booking was made, by holiday car hire companies used abroad in the past three years, March 2014
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- Figure 63: How last online holiday car hire booking was made, by demographics, March 2014
- Figure 64: When last advance holiday car hire booking was made, by how last holiday car hire was booked, March 2014
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- Figure 65: When last advance holiday car hire booking was made, by how last online holiday car hire booking was made, March 2014
- Figure 66: When last advance holiday car hire booking was made (less than 3 months before travelling), by demographics, March 2014
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- Figure 67: When last advance holiday car hire booking was made (more than 3 months before travelling), by demographics, March 2014
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Appendix – Holiday Car Hire Usage
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- Figure 68: Most popular holiday car hire companies used abroad in the past three years, by demographics, March 2014
- Figure 69: Next most popular holiday car hire companies used abroad in the past three years, by demographics, March 2014
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- Figure 70: Other holiday car hire companies used abroad in the past three years, by demographics, March 2014
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Appendix – Length Of Holiday Car Hire
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- Figure 71: Duration of last holiday car hire, by most popular holiday car hire companies used abroad in the past three years, March 2014
- Figure 72: Duration of last holiday car hire, by next most popular holiday car hire companies used abroad in the past three years, March 2014
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- Figure 73: Duration of last holiday car hire (3 days or less), by demographics, March 2014
- Figure 74: Duration of last holiday car hire (4-7 days), by demographics, March 2014
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- Figure 75: Duration of last holiday car hire (8 days or more), by demographics, March 2014
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Appendix – Reasons For Not Hiring A Holiday Car
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- Figure 76: Most popular reasons why people have not hired a holiday car abroad in the past three years, by demographics, March 2014
- Figure 77: Next most popular reasons why people have not hired a holiday car abroad in the past three years, by demographics, March 2014
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Appendix – Holiday Car Hire Preferences
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- Figure 78: Preferred extras when hiring a holiday car abroad, by most popular holiday car hire companies used abroad in the past three years, March 2014
- Figure 79: Preferred extras when hiring a holiday car abroad, by next most popular holiday car hire companies used abroad in the past three years, March 2014
- Figure 80: Preferred extras when hiring a holiday car abroad, by duration of last holiday car hire, March 2014
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- Figure 81: Preferred extras when hiring a holiday car abroad, by how last holiday car hire was booked, March 2014
- Figure 82: Most popular preferred extras when hiring a holiday car abroad, by demographics, March 2014
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- Figure 83: Next most popular preferred extras when hiring a holiday car abroad, by demographics, March 2014
- Figure 84: Other preferred extras when hiring a holiday car abroad, by demographics, March 2014
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Appendix – Holiday Car Hire Attitudes
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- Figure 85: Attitudes towards holiday car hire abroad, by most popular holiday car hire companies used abroad in the past three years, March 2014
- Figure 86: Attitudes towards holiday car hire abroad, by next most popular holiday car hire companies used abroad in the past three years, March 2014
- Figure 87: Attitudes towards holiday car hire abroad, by duration of last holiday car hire, March 2014
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- Figure 88: Attitudes towards holiday car hire abroad, by how last holiday car hire was booked, March 2014
- Figure 89: Attitudes towards holiday car hire abroad, by how last online holiday car hire booking was made, March 2014
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- Figure 90: Attitudes towards holiday car hire abroad, by when last advance holiday car hire booking was made, March 2014
- Figure 91: Attitudes towards holiday car hire abroad, by most popular preferred extras when hiring a holiday car abroad, March 2014
- Figure 92: Attitudes towards holiday car hire abroad, by next most popular preferred extras when hiring a holiday car abroad, March 2014
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- Figure 93: Most popular attitudes towards holiday car hire abroad, by demographics, March 2014
- Figure 94: Next most popular attitudes towards holiday car hire abroad, by demographics, March 2014
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