Table of Contents
Executive Summary
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- Spending and inflation
- Distribution of spending on DIY
- Sector size and forecast
- The leading specialists
- Online
- The Italian DIY consumer – where they shop
- The Italian DIY consumer – attitudes to doing DIY
- What we think
Spending and Inflation
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- Key points
- Mintel market size: Two grim years and little respite in prospect
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- Figure 2: Italy: DIY products – the Mintel market size (incl. VAT), 2009-14
- Figure 3: Italy: DIY products market size breakdown, 2013
- Spending breakdown
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- Figure 4: Italy: Consumer spending in detail (incl. VAT), 2009-13
- Mintel’s market size
- Inflation
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- Figure 5: Italy: Consumer prices index: Annual % change, DIY categories, 2009-13
Distribution of Spending on DIY
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- Key points
- Specialists still dominate
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- Figure 6: Italy: Estimated distribution of spending on DIY-related goods, 2013
Specialists’ Sales and Forecasts
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- Key points
- Household goods retailers very weak
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- Figure 7: Italy: DIY goods retailers’ sales (excl. VAT), 2009-13
- Figure 8: Italy: DIY goods retailers’ sales (excl. VAT), 2014-18
- Enterprise, outlet and employee numbers
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- Figure 9: DIY retailers – Enterprise numbers, 2009-11
- Figure 10: DIY retailers – employment numbers, 2009-11
The Leading Specialists: Financials and Outlets
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- Key points
- Fragmented and underdeveloped
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- Figure 11: Italy: Leading DIY retailers, net revenues, 2011-13
- Figure 12: Italy: Leading DIY retailers, outlet numbers, 2011-13
- Figure 13: Italy: Leading DIY retailers, sales per outlet, 2011-13
The Leading Specialists: Market Shares
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- Figure 14: Italy: Leading DIY specialists’ shares of spending on DIY, 2011-13
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Online
The Italian DIY Consumer – Where They Shop
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- Key points
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- Figure 15: Shops used to buy DIY goods, Italy, February 2014
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- Figure 16: Profile of DIY shoppers by store used, Italy, February 2014
The Italian DIY Consumer – Attitudes to Doing DIY
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- Figure 17: Attitudes towards DIY, Italy, February 2014
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- Figure 18: Profile of attitudes to doing DIY by age and income, Italy, February 2014
- Attitudes to doing DIY and where people shop
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- Figure 19: Attitudes to doing DIY and retailers used, Italy, February 2014
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Groupe Adeo
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- What we think
- Company background
- Company performance
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- Figure 20: Groupe Adeo: Group sales performance, 2008-13
- Figure 21: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013
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- Figure 22: Groupe Adeo: Outlet data, 2008-13
- Retail offering
OBI
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- What we think
- Company background
- Company performance
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- Figure 23: OBI: Group sales performance, excl. VAT, 2008-13
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- Figure 24: OBI: Outlet data, 2008-13
- Retail offering
Appendix – Broader Market Environment
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- Online
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- Figure 25: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 26: Europe: Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
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- Figure 27: Europe: Consumer confidence levels, April 2013-March 2014
- Population
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- Figure 28: Europe: Population, total and by age group, 2010
- Figure 29: Europe: Forecast population, total and by age group, 2015
- Figure 30: Europe: Forecast population, total and by age group, 2015
- Gross domestic product
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- Figure 31: Europe: Gross domestic product, at current prices, 2012
- Figure 32: Europe: Real-terms year-on-year GDP growth, 2009-14
- Consumer spending
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- Figure 33: Europe: Consumer spending, at current prices, 2012
- Figure 34: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
- Inflation
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- Figure 35: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
- Interest rates
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- Figure 36: Europe: Central bank interest rates, 2009-14
Appendix – The Consumer – Italy
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- Where they shop
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- Figure 37: Shops used to buy DIY goods, Italy, February 2014
- Crossed questions
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- Figure 38: Shops used to buy DIY goods, by most popular attitudes towards DIY, Italy, February 2014
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- Figure 39: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Italy, February 2014
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- Figure 40: Shops used to buy DIY goods, by other attitudes towards DIY, Italy, February 2014
- Demographics
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- Figure 41: Most popular shops used to buy DIY goods – Any, by demographics, Italy, February 2014
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- Figure 42: Next most popular shops used to buy DIY goods – Any, by demographics, Italy, February 2014
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- Figure 43: Other shops used to buy DIY goods – Any, by demographics, Italy, February 2014
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- Figure 44: Most popular shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
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- Figure 45: Next most popular shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
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- Figure 46: Other shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
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- Figure 47: Most popular shops used to buy DIY goods – Online, by demographics, Italy, February 2014
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- Figure 48: Next most popular shops used to buy DIY goods – Online, by demographics, Italy, February 2014
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- Figure 49: Other shops used to buy DIY goods – Online, by demographics, Italy, February 2014
- Attitudes
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- Figure 50: Attitudes towards DIY, February 2014
- Crossed questions
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- Figure 51: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Italy, February 2014
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- Figure 52: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Italy, February 2014
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- Figure 53: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Italy, February 2014
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- Figure 54: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Italy, February 2014
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- Figure 55: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Italy, February 2014
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- Figure 56: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Italy, February 2014
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- Figure 57: Attitudes towards DIY, by most popular shops used to buy DIY goods – Online, Italy, February 2014
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- Figure 58: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Online, Italy, February 2014
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- Figure 59: Attitudes towards DIY, by other shops used to buy DIY goods – Online, Italy, February 2014
- Demographics
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- Figure 60: Most popular attitudes towards DIY, by demographics, Italy, February 2014
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- Figure 61: Next most popular attitudes towards DIY, by demographics, Italy, February 2014
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- Figure 62: Other attitudes towards DIY, by demographics, Italy, February 2014
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