Lui Meng Chow started her journey as a researcher after 2 years Consumer research experience in Kadence. At Kadence, she served various FMCG and Media clients. She was involved in various research categories ranged from personal care products, household cleaning products, media studies, financial & insurance products with her forte in food and beverages products. Prior to that, she had 2 years’ experience working as an advisor with Ernst & Young in business strategy planning and programme management.

The combination of her numerical analytical skills, being a graduate master in statistics and her diverse experience in business planning and market research, she is aiming to be a creative generalist.