- Contents
- *Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
What you need to know
The $5.6 billion facial skincare market has posted modest sales gains between 2008 and 2013, with slow growth expected to continue through 2018. While facial cleansers and moisturizers have posted solid growth in recent years, it has likely come at the expense of specialty skincare, including anti-aging products and fade/bleach. The adoption of multitasking formulas combined with more comprehensive skincare benefits being offered by cleansers and moisturizers has resulted in some sales cannibalization of specialized skincare segments.
Opportunities for incremental sales growth will stem from the growing popularity of gentle skincare products combined with consumer interest in convenience and customized results. Lastly, given the highly competitive nature of the category, creative retailing including the implementation of diagnostic tools will be critical in driving future growth.
Definition
This report builds on the analysis presented in Mintel’s Facial Skincare – US, May 2013, as well as the May 2012, April 2011, January 2010, January 2009, January 2008, January 2007, January 2006, and February 2002 reports of the same title.
For the purposes of this report, the facial skincare market has been segmented as follows:
Anti-aging facial products (for a more in-depth look at this segment refer to Mintel’s Anti-aging Skincare – US, February 2014)
Facial cleansers including scrubs and toners
Facial moisturizers
Acne treatments
Fade/bleach
This report only covers the at-home facial skincare market and does not include professional services or body care products such as body wash or hand and body lotion.
Value figures throughout this report are at rsp (retail selling prices) excluding sales tax unless otherwise stated.
Sales data
Market Size and Forecast and Segment Performance – total retail sales based on Information Resources, Inc. InfoScan Reviews; US Census Bureau, Economic Census; Progressive Grocer’s Consumer Expenditures Study
Retail Channels – based on Information Resources, Inc. InfoScan Reviews; US Census Bureau, Economic Census; Progressive Grocer’s Consumer Expenditures Study; except supermarket and drug store sales, which are based on Information Resources, Inc. InfoScan Reviews
Leading Companies and Brand Share – based on MULO sales data from Information Resources, Inc. InfoScan Reviews. MULO is defined as Multi Outlet, representative of the following channels: total US Grocery, Mass, total US Drug, total Walmart, Dollar, Military, and Club. Note that the values shown in this section differ from the Market Size and Forecast and Segment Performance sections of this report. Leading Companies and Brand Share sales data encompass only sales through MULO channels, while Market Size and Forecast and Segment Performance sales cover the entire retail market.
Consumer survey data
For the purposes of this report, Mintel commissioned exclusive consumer research through GMI to explore consumer usage and attitudes toward facial skincare products. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted in March 2014 among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents by gender, age, household income, and region so that they are proportionally representative of the US adult population using the internet. Mintel also slightly over-samples, relative to the population, respondents that are Hispanic or Black to ensure an adequate representation of these groups in our survey results and to allow for more precise parameter estimates from our reported findings. Please note that Mintel surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in the survey results.
Mintel has also analyzed data from Experian Marketing Services, using the Simmons NCS (National Consumer Study) and the Simmons NHCS (National Hispanic Consumer Study).
The Experian Marketing Services, Simmons NCS/NHCS was carried out during November 2012-December 2013 and the results are based on the sample of 23,689 adults aged 18+, with results weighted to represent the US adult population.
While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or ther race) will overlap those that also are Hispanic, because Hispanics can be of any race.
Abbreviations
The following is a list of abbreviations used in this report.
| CPI | Consumer Price Index |
| FDA | Food and Drug Administration |
| GNPD | Global New Products Database |
| J&J | Johnson & Johnson |
| MULO | Multi Outlet, representative of the following channels: total US Grocery, Mass, total US Drug, total Walmart, Dollar, Military, and Club |
| NACS | National Association of Convenience Stores |
| NAD | National Advertising Division |
| NCS/NHCS | National Consumer Study/National Hispanic Consumer Study (Experian Marketing Services) |
| : | : |
| : | : |
Generations, if discussed within this report, are defined as:
| World War II | The generation born in 1932 or before. In 2014, members of this generation are aged 82 or older. |
| Swing Generation | The generation born between 1933 and 1945. In 2014, members of the Swing Generation are between the ages of 69 and 81. |
| Baby Boomers | The generation born between 1946 and 1964. In 2014, Baby Boomers are between the ages of 50 and 68. |
| Generation X | The generation born between 1965 and 1976. In 2014, Generation Xers are between the ages of 38 and 49. |
| Millennials* | The generation born between 1977 and 1994. In 2014, Millennials are between the ages of 20 and 37. |
| iGeneration | The generation born between 1995 and 2007. In 2014, iGen are between the ages of 7 and 19. |
| Emerging generation | The newest generation began in 2008 as the annual number of births declined sharply with the recession. In 2014 members of this as-yet-unnamed generation are younger than 7. |
* also known as Generation Y or Echo Boomers
** previously known as Post-Millennials
In order to provide an inflation-adjusted price value for markets, Mintel uses the CPI to deflate current prices. The CPI is defined as follows:
| CPI | The Consumer Price Index is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services. The CPI and its components are typically used to adjust other economic series for price changes and to translate these series into inflation-free dollars. Examples of series adjusted by the CPI include retail sales, hourly and weekly earnings, and components of the national income and product accounts. In addition, and in Mintel reports, the CPI is used as a deflator of the value of the consumer’s dollar to find its purchasing power. The purchasing power of the consumer’s dollar measures the change in the value to the consumer of goods and services that a dollar will buy at different dates. The CPI is generally the best measure for adjusting payments to consumers when the intent is to allow consumers to purchase, at today’s prices, a market basket of goods and services equivalent to one that they could purchase in an earlier period. It is also the best measure to use to translate retail sales into real or inflation-free dollars. Based on Bureau of Labor Statistics definition. |
