Table of Contents
Executive Summary
-
- Consumer spending
- Distribution of spending on clothing and beauty
- The department store sector
- Leading retailers
- Online
- The consumer: Where they shop
- The consumer: What they purchased
- The consumer: Customer satisfaction
- What we think
Spending and Inflation
-
- Key points
- Consumer spending: Clothing and beauty are key
-
- Figure 3: Germany: Spending on key department store product markets, (incl. VAT), at current prices, 2009-13
- Retailer and Consumer Confidence
-
- Figure 4: Germany: Consumer confidence and retail confidence levels, January 2013-February 2014
- Inflation (and deflation)
-
- Figure 5: Germany: Harmonised indices of consumer prices: Annual % change, January 2013-February 2014
-
- Figure 6: Germany: Harmonised indices of consumer prices: Annual % change, 2009-13
Distribution of Spending on Clothing and Beauty
-
- Key points
- Department stores are a major channel in clothing
-
- Figure 7: Germany: Estimated distribution of spending on clothing, by retail sector, 2013
-
- Figure 8: Germany: Estimated distribution of spending on personal care products, by retail sector, 2013
- The Consumer: Where they buy clothing and beauty
-
- Figure 9: Germany: The consumer: Where they have bought clothing in the past 12 months, selected options, August 2013
-
- Figure 10: Germany: The consumer: Where they have bought beauty products in the past 12 months, selected options, November 2013
Sector Size and Forecast
-
- Key points
- Department store sector sales remain flat at €7.6 billion
-
- Figure 11: Germany: Mixed goods retail sales (excl. VAT), 2008-13
- Figure 12: Germany: Mixed goods retail sales forecasts (excl. VAT), 2014-18
The Leading Retailers: Financials and Outlets
-
- Key points
- Midmarket investment but sales stagnating
- Strategies – Some common elements
- Divestments
- Premium segment
-
- Figure 13: Germany: Leading department stores retailers’ net revenues, 2011-13
- Figure 14: Germany: Leading department store retailers’ store numbers, 2011-13
-
- Figure 15: Germany: Leading department store retailers’ annual sales per outlet, 2011-13
The Leading Retailers: Market Shares
-
-
- Figure 16: Germany: Leading department store retailers’ shares of mixed goods retailers’ sales, 2011-13
-
Online
-
- Key points
- The retailers
-
- Figure 17: Online visitor data, February 2014
-
- Figure 18: Galeria Kaufhof: Online sales revenues, 2011-13
-
- Figure 19: Karstadt – Click-and-collect, April 2014
- The online consumer
-
- Figure 20: Germany: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2009-13
The Consumer: Where They Shop
-
- Key points
- What we asked
- Where they shop: Galeria Kaufhof leads over Karstadt
-
- Figure 21: Germany: The consumer: Department stores shopped from in the past six months, whether in-store or online, February 2014
-
- Figure 22: Germany: The consumer: Department stores shopped from in the past six months, by in-store and online, February 2014
- Demographics: Major chains attract young shoppers
-
- Figure 23: Germany: The consumer: Department stores shopped from in the past six months, whether in-store and online, average age and affluence, February 2014
The Consumer: What They Bought
-
- Key points
- What we asked
- What they bought: Apparel leads but home goods strong
-
- Figure 24: Germany: The consumer: Items bought from a department store in the past six months, February 2014
- Demographics: Beauty shoppers are younger
-
- Figure 25: Germany: The consumer: Items bought from a department store in the past six months, average age/affluence, February 2014
-
- Figure 26: Germany: The consumer: Items bought from a department store in the past six months, by age group, February 2014
- What they buy, by where they shop
-
- Figure 27: Germany: The consumer: Items bought from in-store or online (broad categories), by department stores bought from, February 2014
-
- Figure 28: Germany: The consumer: Items bought from in-store or online, by department stores bought from, February 2014
The Consumer – Customer Satisfaction
-
- Key points
- What we asked
- Levels of dissatisfaction are low
-
- Figure 29: Germany: The consumer: Satisfaction with department stores, ranked by total satisfaction levels, February 2014
-
- Figure 30: Germany: The consumer: Satisfaction with department stores, ranked by ‘very satisfied’, February 2014
Karstadt Department Stores
-
- What we think
- Company background
- Company performance
-
- Figure 31: Karstadt Department Stores: Group sales performance, 2008/09-2012/13
-
- Figure 32: Karstadt Department Stores: Outlet data, 2008/09-2012/13
- Retail offering
Galeria Kaufhof
-
- What we think
- Company background
- Company performance
-
- Figure 33: Kaufhof: Group financial performance, 2008/09-2012/13
- Figure 34: Kaufhof: Outlet data, 2008/09-2012/13
- Retail offering
Galeries Lafayette (Group)
-
- What we think
- Company background
- Company performance
-
- Figure 35: Groupe Galeries Lafayette (Department stores only), sales performance, excl. sales tax, 2009-13
- Figure 36: Groupe Galeries Lafayette (Department stores only), outlet data, 2009-13
- Retail offering
Appendix – Broader Market Environment
-
- Online
-
- Figure 37: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 38: Europe: Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
-
- Figure 39: Europe: Consumer confidence levels, April 2013 – March 2014
- Population
-
- Figure 40: Europe: Population, total and by age group, 2010
- Figure 41: Europe: Forecast population, total and by age group, 2015
- Figure 42: Europe: Forecast population, total and by age group, 2015
- Gross domestic product
-
- Figure 43: Europe: Gross domestic product, at current prices, 2012
- Figure 44: Europe: Real-terms year-on-year GDP growth, 2009-14
- Consumer spending
-
- Figure 45: Europe: Consumer spending, at current prices, 2012
- Figure 46: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
- Inflation
-
- Figure 47: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
- Interest rates
-
- Figure 48: Europe: Central bank interest rates, 2009-14
Appendix – The Consumer – Germany
-
-
- Figure 49: Department stores bought from in the past six months, Germany, February 2014
-
- Figure 50: Items bought from a department store, Germany, February 2014
-
- Figure 51: Department stores bought from in the past six months – In-store or online, by demographics, Germany, February 2014
-
- Figure 52: Department stores bought from in the past six months – In-store, by demographics, Germany, February 2014
-
- Figure 53: Department stores bought from in the past six months – Online, by demographics, Germany, February 2014
-
- Figure 54: Most popular items bought from a department store – In-store or online, by demographics, Germany, February 2014
-
- Figure 55: Next most popular items bought from a department store – In-store or online, by demographics, Germany, February 2014
-
- Figure 56: Other items bought from a department store – In-store or online, by demographics, Germany, February 2014
-
- Figure 57: Least popular items bought from a department store – In-store or online, by demographics, Germany, February 2014
-
- Figure 58: Satisfaction with department stores – Prices/value for money, by demographics, Germany, February 2014
-
- Figure 59: Satisfaction with department stores – Customer service, by demographics, Germany, February 2014
-
- Figure 60: Satisfaction with department stores – Product availability, by demographics, Germany, February 2014
-
- Figure 61: Satisfaction with department stores – Ease of navigation within the store^, by demographics, Germany, February 2014
-
- Figure 62: Satisfaction with department stores – Store standards^, by demographics, Germany, February 2014
-
- Figure 63: Satisfaction with department stores – Waiting time at check-out ^, by demographics, Germany, February 2014
-
- Figure 64: Satisfaction with department stores – Option to buy/reserve online and collect in-store ^^, by demographics, Germany, February 2014
-
- Figure 65: Satisfaction with department stores – Fashionable clothing offer, by demographics, Germany, February 2014
-
- Figure 66: Satisfaction with department stores – Product quality, by demographics, Germany, February 2014
-
- Figure 67: Satisfaction with department stores – Delivery options, by demographics, Germany, February 2014
-
- Figure 68: Satisfaction with department stores – Ease of use of the website ^^, by demographics, Germany, February 2014
-
- Figure 69: Satisfaction with department stores – In-store services^, by demographics, Germany, February 2014
-
Back to top