Table of Contents
Executive Summary
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- Consumer spending
- Distribution of spending on clothing and beauty
- The department store sector and leading retailers
- Online
- The consumer: Where they shop
- The consumer: What they purchased
- The consumer: Customer satisfaction
- What we think
Spending and Inflation
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- Key points
- Consumer spending: non-food markets contract across the board
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- Figure 3: Spain: Spending on key department store product markets, (incl. VAT), at current prices, 2008-13
- Economy and Consumer Confidence
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- Figure 4: Spain: consumer and retailer confidence levels, January 2013-February 2014
- Inflation (and deflation)
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- Figure 5: Spain: Harmonised indices of consumer prices: Annual % change, January 2013-February 2014
- Figure 6: Spain: Harmonised indices of consumer prices: Annual % change, 2009-13
Distribution of Spending on Clothing and Beauty
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- Key points
- Department stores are a major channel in clothing and beauty/personal care
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- Figure 7: Spain: Estimated distribution of spending on clothing, by retail sector, 2013
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- Figure 8: Spain: Channels of distribution for personal care products, 2013
- The consumer: Where they buy clothing and beauty
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- Figure 9: Spain: The consumer – Where they bought clothing in-store or online in the past 12 months, August 2013
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- Figure 10: Spain: The consumer – Where they bought beauty products in the past 12 months, November 2013
Sector Size and Forecast
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- Key points
- Mixed goods operators lose retail market share
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- Figure 11: Spain: Mixed goods retail sales (excl. VAT), 2008-13
- Figure 12: Spain: Mixed goods retail sales forecasts (excl. VAT), 2014-18
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- Figure 13: Spain: El Corte Inglés as % of all mixed goods retailers sales, 2008-13
The Leading Retailers: Financials and Outlets
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- Figure 14: Spain: Leading department stores retailers’ net revenues, 2011-13
- Figure 15: Spain: Leading department store retailers’ store numbers, 2011-13
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- Figure 16: Spain: Leading department store retailers’ annual sales per outlet, 2011-13
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The Leading Retailers: Market Shares
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- Figure 17: Spain: Leading department store retailers’ share of mixed goods retailers’ sales, 2011-13
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Online
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- Key points
- The retailers
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- Figure 18: Online visitor data, February 2014
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- Figure 19: Spain: El Corte Inglés estimated online sales, 2011/12-2013/14
- The online consumer
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- Figure 20: Spain: Percentage of all individuals who purchased online in the past 12 months, selected categories, 2009-13
The Consumer: Where They Shop
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- Key points
- What we asked
- El Corte Inglés only multiple department store operator
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- Figure 21: The consumer: Type of store bought from in the last 6 months, whether in-store or online, February 2014
- The online/offline split
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- Figure 22: The consumer: Type of store bought from in the last six months, in-store versus online, February 2014
- Demographics: El Corte Inglés bias to more affluent shoppers
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- Figure 23: The consumer: El Corte Inglés – Key demographics, February 2014
The Consumer: What They Bought
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- Key points
- What we asked
- What they bought: fashion the strongest product group
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- Figure 24: Spain: The consumer: Broad product groups bought from in-store or online by where they bought, February 2014
- Footwear leads all other categories
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- Figure 25: Spain: The consumer: Items bought in-store or online by where they bought, February 2014
The Consumer: Customer Satisfaction
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- Key points
- What we asked
- El Corte Inglés customers satisfied with website but not delivery options
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- Figure 26: Spain: The consumer: ‘Any satisfied’ with El Corte Inglés and other large space retailers, February 2014
- Improving the fashion offer
- Food services
El Corte Inglés
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- What we think
- Company background
- Company performance
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- Figure 27: El Corte Inglés: Department store financial performance, 2008/09-2013/14
- Figure 28: El Corte Inglés: department stores outlet data, 2008/09-2013/14
- Retail offering
Appendix – Broader Market Environment
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- Online
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- Figure 29: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 30: Europe: Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
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- Figure 31: Europe: Consumer confidence levels, April 2013 – March 2014
- Population
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- Figure 32: Europe: Population, total and by age group, 2010
- Figure 33: Europe: Forecast population, total and by age group, 2015
- Figure 34: Europe: Forecast population, total and by age group, 2015
- Gross domestic product
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- Figure 35: Europe: Gross domestic product, at current prices, 2012
- Figure 36: Europe: Real-terms year-on-year GDP growth, 2009-14
- Consumer spending
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- Figure 37: Europe: Consumer spending, at current prices, 2012
- Figure 38: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
- Inflation
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- Figure 39: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
- Interest rates
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- Figure 40: Europe: Central bank interest rates, 2009-14
Appendix – The Consumer – Spain
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- Figure 41: Department stores* bought from in the past six months, Spain, February 2014
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- Figure 42: Items bought from a department store*, Spain, February 2014
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- Figure 43: Department stores** bought from in the past six months – In-store or online, by demographics, Spain, February 2014
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- Figure 44: Most popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
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- Figure 45: Next most popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
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- Figure 46: Other items bought from a department store** – In-store or online, by demographics, Spain, February 2014
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- Figure 47: Least popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
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- Figure 48: Satisfaction with department stores – Prices/value for money, by demographics, Spain, February 2014
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- Figure 49: Satisfaction with department stores – Customer service, by demographics, Spain, February 2014
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- Figure 50: Satisfaction with department stores – Product availability, by demographics, Spain, February 2014
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- Figure 51: Satisfaction with department stores – Ease of navigation within the store^, by demographics, Spain, February 2014
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- Figure 52: Satisfaction with department stores – Store standards^, by demographics, Spain, February 2014
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- Figure 53: Satisfaction with department stores – Waiting time at check-out ^, by demographics, Spain, February 2014
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- Figure 54: Satisfaction with department stores – Option to buy/reserve online and collect in-store ^^, by demographics, Spain, February 2014
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- Figure 55: Satisfaction with department stores – Fashionable clothing offer, by demographics, Spain, February 2014
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- Figure 56: Satisfaction with department stores – Product quality, by demographics, Spain, February 2014
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- Figure 57: Satisfaction with department stores – Delivery options, by demographics, Spain, February 2014
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- Figure 58: Satisfaction with department stores – Ease of use of the website ^^, by demographics, Spain, February 2014
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- Figure 59: Satisfaction with department stores – In-store services^, by demographics, Spain, February 2014
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