Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast of consumer expenditure* on gambling**, 2008/09-2018/19
- Lottery remains gambling’s big ticket item
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- Figure 2: Consumer expenditure on gambling, by segment, 2012/13
- Market drivers
- Retail gambling grows in visibility, not numbers
- Politicians target bookmakers while bingo enjoys a windfall
- Companies, brands and innovation
- Retail technology focus aims to level the playing field with online
- The consumer
- Lottery players a single-interest group
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- Figure 3: Participation in gambling activities, February 2014
- High street venues still most gamblers’ first port of call
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- Figure 4: Methods of gambling, February 2014
- Cash-conscious consumers keep track of their spending
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- Figure 5: Gambling habits, February 2014
- What we think
Issues and Insights
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- Who is feeling the heat from online competition?
- The facts
- The implications
- Can technology really transform the venue experience?
- The facts
- The implications
- Does the industry face a return to regulation?
- The facts
- The implications
Trend Application
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- Trend: Experience is All
- Trend: Access All Areas
- Trend: Prepare for the Worst
Market Drivers
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- Key points
- Gambling gets a firmer foothold in the high street
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- Figure 6: Licensed gambling premises, by activity, 2011-2013
- Gambling market in second tier of economic recovery
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- Figure 7: GfK NOP consumer confidence Index, January 1988-2013
- Machine controversies keep gambling in the regulatory spotlight
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- Figure 8: Gaming machine gross gambling yield (GGY) in licensed gambling premises*, 2012-13
- Budget surprises bash bookies and boost bingo
- Betting base is first to switch staking online
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- Figure 9: Mode of gambling participation in past four weeks, December 2013
- Technology helping retail catch up with remote
- Problem gambling a hotter topic than ever
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- Figure 10: Problem gambling rates among past-year gamblers, 2012
- There is such a thing as bad publicity
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- Figure 11: Agreement with the statement “In this country, gambling is conducted fairly and can be trusted”, 2009-2013
- E-cigarettes to lift cloud over gamblers’ smoking?
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- Figure 12: Prevalence of cigarette smoking among adults in England, by age and gender, 2010
Who’s Innovating?
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- Key points
- Hospitality offering of stake and chips
- Numbers add up for Health Lottery Plus
- Tablet prescription for cafe culture gambling
- Follow red or like black?
Market Size and Forecast
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- Key points
- Lottery and machines push value past £9 billion mark
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- Figure 13: Consumer expenditure* on gambling**, 2008/09-2018/19
- Forecast
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- Figure 14: Forecast of consumer expenditure* on gambling**, 2008/09-2018/19
- Forecast methodology
Segment Performance
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- Key points
- Lottery holds the biggest ticket
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- Figure 15: UK gambling market, by sector, 2010/11-2012/13
- New-look Lotto and scratchcard growth changing shape of sector
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- Figure 16: National Lottery sales, by sector, 2008/09-2012/13
- Betting shop business slows in all segments
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- Figure 17: UK betting shops gross gambling yield, by segment, 2011/12-2013/14
- Large casinos play a winning hand
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- Figure 18: Consumer expenditure on casino gaming, by segment, 2010/11-2012/13
- Bingo leans on machines
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- Figure 19: Consumer expenditure on gambling in bingo clubs, by segment, 2010/11-2012/13
Market Share
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- Key points
- Betting shop share shifts away from the independents
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- Figure 20: Leading betting shop operators, by number of venues*, March 2012-September 2013
- Rank’s acquisitions shuffle casinos deck
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- Figure 21: Leading casino operators, by number of venues*, March 2012-September 2013
- Fewer houses for bingo
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- Figure 22: Leading bingo club operators, by number of venues*, March 2012-September 2013
- Arcades lead in machine volumes but value stays in betting shops
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- Figure 23: Average number of gaming machines in operation and GGY, by sector*, 2010/11-2012/13
- National Lottery retains grip on sales
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- Figure 24: National Lottery and Health Lottery retail networks, 2014
Companies and Products
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- Key points
- Camelot Lotteries UK Limited
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- Figure 25: Camelot financial performance, 2007/08-2012/13
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- Figure 26: Camelot Group Plc advertising expenditure, by channel, 2010-13
- Ladbrokes
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- Figure 27: Ladbrokes key financials, retail segment, 2012 and 2013
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- Figure 28: Ladbrokes Ltd advertising expenditure, by channel, 2010-13
- William Hill
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- Figure 29: William Hill key financials, 2012 and 2013
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- Figure 30: William Hill Bookmakers advertising expenditure, by channel, 2010-13
- Gala Coral
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- Figure 31: Gala Coral key financials, retail operations, 2012 and 2013
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- Figure 32: Gala Coral advertising expenditure, by channel, 2010-13
- Genting UK
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- Figure 33: Genting UK financials, 2011-12
- Figure 34: Genting UK advertising expenditure, by channel, 2010-13
- Rank Group
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- Figure 35: Rank Group key financials, by division, 2012 and 2013
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- Figure 36: Rank Group advertising expenditure, casino and bingo brands, 2010-13
- Sportech
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- Figure 37: Sportech Plc key financials, 2011 and 2012
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- Figure 38: Sportech Plc advertising expenditure, by channel, 2010-13
- Praesepe
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- Figure 39: Key financials, Praesepe Plc, 2011 and 2012
Brand Communication and Promotion
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- Key points
- Retail gambling rides on remote sector’s promotional push
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- Figure 40: Gambling operators’ UK adspend, by sector, 2010-13
- Television dominates the adspend picture
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- Figure 41: Gambling operators’ UK adspend, by media type, 2010-13
The Consumer – Gambling Activities
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- Key points
- Lottery players reluctant to gamble elsewhere
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- Figure 42: Participation in gambling activities, January 2013 and February 2014
- Non-gambling on the rise
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- Figure 43: Participation in no named gambling activity, by age, January 2013 and February 2014
- Horseracing bettors chase longer odds
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- Figure 44: Participation in selected other gambling activities, by participation in horseracing and football betting, February 2014
- Bigger jackpots to tempt non-lottery gamblers into draw play?
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- Figure 45: Participation in Lotto and EuroMillions draw games among lottery and non-lottery* gamblers, February 2014
The Consumer – Methods of Gambling
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- Key points
- Eight out of 10 gamblers choose retail
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- Figure 46: Methods of gambling, February 2014
- Mobile devices to enhance the venue experience
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- Figure 47: Methods of remote gambling used by venue/shop gamblers, February 2014
- Horseracing gamblers loyal to shops
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- Figure 48: Methods of gambling, by participation in betting on horseracing and football, February 2014
The Consumer – Gambling Habits
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- Key points
- Gamblers setting limits – but by choice or necessity?
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- Figure 49: Gambling habits, February 2014
- Can more venues muscle in on the occasional betting crowd?
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- Figure 50: Gambling habits, by method of participation, February 2014
- Social centres the key to increasing preference for retail gambling
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- Figure 51: Agreement with the statement ‘going to a gambling venue is a good way to socialise with friends’, by gambling habits, February 2014
The Consumer – Disincentives to Gambling
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- Key points
- Even lottery players are not interested in “gambling”
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- Figure 52: Disincentives to gambling, February 2014
- Gamblers seek security in a world of chance
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- Figure 53: Fear of losing more than budgeted for at a gambling venue, by gambling habits, February 2014
- Lack of knowledge keeps newcomers out of the in crowd
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- Figure 54: Agreement with the statement ‘I find the atmosphere of gambling venues unwelcoming’, by other disincentives to gambling, February 2014
Appendix – Market Size and Forecast
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- Figure 55: Forecast of consumer expenditure* on gambling**, 2013/14-2018/19
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Appendix – The Consumer – Gambling Activities
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- Figure 56: Most popular gambling activities, by demographics, February 2014
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- Figure 57: Next most popular gambling activities, by demographics, February 2014
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- Figure 58: Participation in other gambling activities, by demographics, February 2014
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- Figure 59: Repertoire of gambling activities, February 2014
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- Figure 60: Participation in gambling activities, by participation in most popular gambling activities, February 2014
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- Figure 61: Participation in gambling activities, by participation in next most popular gambling activities, February 2014
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- Figure 62: Participation in gambling activities, by repertoire of gambling activities, February 2014
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Appendix – The Consumer – Gambling Channels
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- Figure 63: Methods of gambling, by demographics, February 2014
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- Figure 64: Repertoire of methods of gambling, February 2014
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- Figure 65: Methods of gambling, by repertoire of methods of gambling, February 2014
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- Figure 66: Methods of gambling, by other methods of gambling, February 2014
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- Figure 67: Methods of gambling, by participation in most popular gambling activities, February 2014
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- Figure 68: Methods of gambling, by participation in next most popular gambling activities, February 2014
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Appendix – The Consumer – Gambling Habits
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- Figure 69: Most common gambling habits, by demographics, February 2014
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- Figure 70: Next most common gambling habits, by demographics, February 2014
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- Figure 71: Other gambling habits, by demographics, February 2014
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- Figure 72: Gambling habits, by most common gambling habits, February 2014
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- Figure 73: Gambling habits, by next most popular gambling habits, February 2014
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- Figure 74: Gambling habits, by participation in most popular gambling activities, February 2014
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- Figure 75: Gambling habits, by participation in next most popular gambling activities, February 2014
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- Figure 76: Gambling habits, by methods of gambling, February 2014
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Appendix – The Consumer – Disincentives to Gambling
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- Figure 77: Most common disincentives to gambling, by demographics, February 2014
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- Figure 78: Next most common disincentives to gambling, by demographics, February 2014
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- Figure 79: Disincentives to gambling, by other disincentives to gambling, February 2014
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- Figure 80: Disincentives to gambling, by participation in most popular gambling activities, February 2014
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- Figure 81: Disincentives to gambling, by participation in next most popular gambling activities, February 2014
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- Figure 82: Disincentives to gambling, by methods of gambling, February 2014
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- Figure 83: Disincentives to gambling, by most common gambling habits, February 2014
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- Figure 84: Disincentives to gambling, by next most common gambling habits, February 2014
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