Table of Contents
Introduction
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- Methodology
- Definitions
- Abbreviations
Executive Summary
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- Majority spent the same or less across all categories
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- Figure 1: Changes in spending habits in 2013, January 2014
- Family relationships improve, but disposable income and health are under strain
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- Figure 2: Lifestyle changes in 2013, January 2014
- Aspirations vary with people’s lifestage
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- Figure 3: Personal goals for 2014, January 2014
- Most Brits agree their standard of living is at least as good as their parents’ at their age
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- Figure 4: Sentiment about standard of living and financial situation, January 2014
- For most, hard work pays off
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- Figure 5: Attitudes towards social mobility, by household income, January 2014
- What we think
Britain Today – The Economy
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- Key points
- What we think
- The state of the UK economy
- Sustained economic growth
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- Figure 6: Quarterly change in UK GDP, Q1 2009-Q4 2013
- Unemployment falls to a four and a half year low
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- Figure 7: Seasonally adjusted UK unemployment rate for adults aged 16+, Q1 2011-Q4 2013
- Household expenditure increasing as confidence slowly begins to return
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- Figure 8: Real household income and expenditure per head, Q1 2004-Q3 2013
- Consumers’ current financial situation
- Household finances are better, but not fully recovered
- Spending priorities
- Staying on top of household bills is the main priority for consumers
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- Figure 9: Financial priorities for the next 12 months, November 2013
- Financial expectations
- Britons are still pessimistic… but slightly less so than last year
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- Figure 10: Macroeconomic expectations for 2014, November 2013
Britain Today – The People
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- Key points
- Population trends and age structure
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- Figure 11: Trends in the age structure of the UK population, 2008-18
- Growing ethnic diversity
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- Figure 12: Ethnic groups, England and Wales, 2001 and 2011
- Figure 13: Households with multiple ethnicities, England and Wales, 2011
- Lifestage
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- Figure 14: Forecast adult population trends, by lifestage, 2008-18
- Household size trends
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- Figure 15: UK households, by size, 2008-18
- Marriages and divorces
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- Figure 16: Number of marriages and divorces, UK, 2001-11
- Fertility rate
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- Figure 17: Total fertility rate and number of live births in England and Wales, 2007-12
- Families and children
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- Figure 18: Families by family type in the UK, 2013
Expenditure Overview
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- Key points
- Sector breakout
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- Figure 19: Consumer expenditure, by sector (£billions), 2013
- Stronger growth expected to return
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- Figure 20: Best- and worst-case forecast total value sales, 2008-18
- Winners in the next 5 years
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- Figure 21: Fastest-growing consumer sectors, at current prices, by % growth, 2013-18 (est)
- Slower growth sectors for the next five years
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- Figure 22: Consumer sectors with weaker growth, at current prices, by % growth, 2013-18 (est)
In-Home Food
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- Key points
- What we think
- In-home food sales continue upward trajectory
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- Figure 23: UK in-home food market value, 2008-13
- Growth is expected to remain constant to 2018
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- Figure 24: Best- and worst-case forecast value sales of the in-home food market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 25: Changes in spending habits on in-home food in 2013, January 2014
- Key consumer findings
- Meat, fish and poultry
- Fruit and vegetables
- Bread and baked goods
- Chocolate confectionery
Foodservice (Eating Out and Takeaways)
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- Key points
- What we think
- The eating out industry shows modest growth rates
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- Figure 26: UK foodservice market value, 2008-13
- Growth is expected for the eating out market going forward, but it will be hard won
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- Figure 27: Best- and worst-case forecast value sales of the foodservice market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 28: Changes in spending habits on eating out and takeaways in 2013, January 2014
- Key consumer findings
- Menu flavours
- Pizza/pasta restaurants
- Leisure venue catering
- Coffee shops
- Burger and chicken restaurants
- Pub catering
Non-alcoholic Drinks
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- Key points
- What we think
- Non-alcoholic drinks achieve encouraging growth
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- Figure 29: UK non-alcoholic drinks market value, 2008-13
- Steady market growth is expected to continue
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- Figure 30: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 31: Changes in spending habits on non-alcoholic drinks in 2013, January 2014
- Key consumer findings
- Carbonated soft drinks (CSDs)
- Bottled water
- Juices
- Tea
- Coffee
Alcoholic Drinks
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- Key points
- What we think
- Alcoholic drinks remains a large and growing market
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- Figure 32: UK alcoholic drinks market value, 2008-13
- Steady growth expected to continue in the alcoholic drinks market
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- Figure 33: Best- and worst-case forecast value sales of the alcoholic drinks market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 34: Changes in spending habits on alcoholic drinks in 2013, January 2014
- Key consumer findings
- Beer
- Cider
- Wines
- Spirits
Beauty and Personal Care
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- Key points
- What we think
- Beauty industry continues to see sales growth
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- Figure 35: UK beauty and personal care market value, 2008-13
- Future growth on upward trajectory
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- Figure 36: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 37: Changes in spending habits on beauty and personal care in 2013, January 2014
- Key consumer findings
- Colour cosmetics
- Hair colourants and home perms
- Soap, bath and shower
- Shampoo, conditioners and styling
OTC and Pharmaceuticals
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- Key points
- What we think
- 2013, the beginning of better times?
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- Figure 38: UK OTC and pharmaceuticals market value, 2008-13
- Slow and steady growth for the future
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- Figure 39: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 40: Changes in spending habits on healthcare products in 2013, January 2014
- Key consumer findings
- Analgesics
- Cold and flu remedies
- Vitamins and supplements
- Gastrointestinal remedies
Clothing and Accessories
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- Key points
- What we think
- Shoppers have prioritised spend on fashion
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- Figure 41: UK clothing and accessories market value, 2008-13
- Growth remains robust to 2018
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- Figure 42: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 43: Changes in spending habits on clothing and accessories in 2013, January 2014
- Key consumer findings
- Footwear
- Online fashion
- Youth fashion
- Watches and jewellery
Household Care
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- Key points
- What we think
- Pressure on incomes hits household care growth
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- Figure 44: UK household care market value, 2008-13
- Sales of household care expected to pick up to 2018
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- Figure 45: Best- and worst-case forecast value sales of the household care market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 46: Changes in spending habits on household care in 2013, January 2014
- Key consumer findings
- Laundry products
- Household cleaning products
- Dishwashing products
- Household paper products
Technology and Communications
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- Key points
- What we think
- Tech industry saw declining sales…
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- Figure 47: UK technology and communications market value, 2008-13
- …but better times lie ahead
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- Figure 48: Best- and worst-case forecast value sales of the technology and communications market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 49: Changes in spending habits on technology in 2013, January 2014
- Key consumer findings
- Mobile phones
- Televisions
- Tablet computers
- Video games and consoles
Leisure and Entertainment
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- Key points
- What we think
- Gambling industry boosts leisure and entertainment spend
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- Figure 50: UK leisure and entertainment market value, 2008-13
- Growth of leisure and entertainment continues at a faster pace
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- Figure 51: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Changing consumer habits
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- Figure 52: Changes in spending habits on leisure and entertainment in 2013, January 2014
- Key consumer findings
- Gambling
- Performing arts
- Tenpin bowling
- Health and fitness clubs
- Music concerts and festivals
- Spectator sports
Home and Garden
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- Key points
- What we think
- Resilient performance
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- Figure 53: UK home and garden market value, 2008-13
- As consumer confidence improves, so do value sales of home and garden goods
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- Figure 54: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2008-18
- Winners for 2014
- Furniture
- Garden products
- Home accessories
- Carpets and floorcoverings
- Losers for 2014
- Changing consumer habits
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- Figure 55: Changes in spending habits on home and garden in 2013, January 2014
- Key consumer findings
- Furniture
- Garden products
- Homewares
- Fridges and freezers
Transport
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- Key points
- What we think
- Growth hampered by tentative consumer demand
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- Figure 56: UK transport market value, 2008-13
- Value sales expected to rise as a result of economic recovery
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- Figure 57: Best- and worst-case forecast value sales of the transport market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Key consumer findings
- Car and van hire
- Car purchasing process
- Motorcycles
Holidays
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- Key points
- What we think
- Spending on holidays recovers to 2008 levels
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- Figure 58: UK holidays market value, 2008-13
- The market is set to enjoy steady growth through to 2018
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- Figure 59: Best- and worst-case forecast value sales of the holidays market, at current prices, 2008-18
- Winners for 2014
- Low-cost, long-haul airlines
- Flight aggregators
- The Channel Tunnel
- Mexico
- Losers for 2014
- High street travel agents
- Egypt
- Changing consumer habits
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- Figure 60: Changes in spending habits on holidays in 2013, January 2014
- Key consumer findings
- Long-haul holidays
- Short-haul holidays
Personal Finance
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- Key points
- What we think
- The decline in personal finance spending has slowed…
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- Figure 61: UK personal finance market value, 2008-13
- … and the industry is forecast to grow in the near future
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- Figure 62: Best- and worst-case forecast value sales of the personal finance market, at current prices, 2008-18
- Winners for 2014
- Losers for 2014
- Most people have seen no change in financial situation over 2013…
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- Figure 63: Financial situation compared to a year ago, January 2013 and December 2013
- …but consumers feel more confident for the coming year
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- Figure 64: Financial outlook for the coming year, January 2013 and December 2013
Housing
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- Key points
- What we think
- Upturn in mortgage activity drives increase in spending on housing
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- Figure 65: UK consumer expenditure on housing, 2008-13
- Spend on housing shows positive growth to 2018
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- Figure 66: Best- and worst-case forecast value of consumer expenditure on housing, at current prices, 2008-18
- Changing consumer habits
Newsagents’ Goods
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- Key points
- What we think
- E-cigarettes inject new life into the newsagents’ goods market
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- Figure 67: UK newsagents’ goods market value, 2008-13
- Modest growth is expected
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- Figure 68: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices, 2008-18
- Key consumer findings
- Cigarettes, tobacco and e-cigarettes
- Cards and stationery
Miscellaneous Expenditure
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- Key points
- What we think
- Spending on miscellaneous goods and services continues its steady climb
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- Figure 69: UK miscellaneous expenditure market value, 2008-13
- Fast growth predicted in education sector
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- Figure 70: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2008-18
- Winners for 2014
- The funerals market enjoys strong growth
- Losers for 2014
- Disposable nappies and wipes category suffers from discounting
- The optical goods market has reached a point of saturation
- Key consumer findings
- Funerals
- Disposable nappies and wipes
- Optical goods
The Consumer – Changes in Spending Habits in 2013
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- Key points
- Spending on essentials unchanged
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- Figure 71: Changes in spending habits on food and drink in 2013, January 2014
- Recession fatigue is setting in
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- Figure 72: Changes in spending habits on technology and communications, leisure and entertainment, home and garden and holidays, in 2013, January 2014
- Focus on appearance lifts clothing and beauty markets
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- Figure 73: Changes in spending habits on clothing and accessories, household care, beauty and toiletries and healthcare, in 2013, January 2014
- Optimism grows, but caution remains
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- Figure 74: Consumer spending in the past 3 months and planned spending in the next 3 months, January 2014
- Higher-income households will drive recovery in leisure and holidays markets
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- Figure 75: Proportion of people spending more in 2013, by household income, January 2014
- Consumer spending far from full recovery
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- Figure 76: Number of categories where people spent more and less in 2013, January 2014
- Reluctance to spend is palpable even amongst the affluents
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- Figure 77: Top ten things that people choose to spend their extra money on, January 2014
- Trend application insight
The Consumer – Lifestyle Changes in 2013
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- Key points
- Maintaining focus on family and friendships
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- Figure 78: Lifestyle changes related to social life and relationships in 2013, January 2014
- The nation’s health worsened in 2013
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- Figure 79: Lifestyle changes related to health and diet in 2013, January 2014
- Young people most satisfied with progress in their careers
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- Figure 80: Lifestyle changes related to career, achievement and future outlook in 2013, January 2014
- The ‘sandwich generation’ feels the strain
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- Figure 81: Lifestyle changes related to career, achievement and future outlook in 2013, by age, January 2014
- ABC1s have seen a stronger rise in satisfaction with life
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- Figure 82: Selected lifestyle changes in 2013, by socio-economic group, January 2014
- A fifth saw at least four positive lifestyle changes in 2013
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- Figure 83: Number of things that changed for the better and number of things that changed for the worse in 2013, January 2014
- Trend application insight
The Consumer – Aspirations for 2014
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- Key points
- Aspirations differ by lifestage
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- Figure 84: Personal goals for 2014, January 2014
- Leisure and holidays will benefit from aspirations of young adults
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- Figure 85: Personal goals related to leisure and holidays for 2014, by age, January 2014
- Men are taking greater interest in how they look
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- Figure 86: Selected personal goals for 2014, by gender, January 2014
- Charitable intent rises amongst younger adults
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- Figure 87: Intentions to give to charity and volunteering, by age, January 2014
- Lack of finances curbs people’s aspirations
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- Figure 88: Selected personal goals for 2014, by current financial situation, January 2014
- Creating a virtuous circle
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- Figure 89: Effect of health and diet changes in 2013 on selected personal goals in 2014, January 2014
- Trend application insight
The Consumer – What Will Influence Consumer Decisions in 2014?
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- Key points
- Special offers remain important to post-recession consumers
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- Figure 90: Influencers on shopping decisions for everyday and big ticket items, January 2014
- Customer service matters when selling big ticket items
- Affluents want to be reassured of companies’ ethics
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- Figure 91: Selected influencers of shopping decisions for everyday and big ticket products, by household income, January 2014
- Females care about special offers, but men look for high quality
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- Figure 92: Percentage point difference between women and men – influencers of shopping decisions (everyday products and big ticket items), January 2014
- Brand loyalty rises amongst young adults
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- Figure 93: Selected influencers of shopping decisions for everyday and big ticket products, by age, January 2014
- Over a third consider four or more factors before making a purchase
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- Figure 94: Number of influencers on shopping decisions for everyday and big ticket items, January 2014
- Changing expectations of retailers and brands
- Trend application insight
The Consumer – Social Dynamics in Today’s Britain
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- Key points
- Majority of Brits agree their standard of living is at least as good as their parents’ at their age
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- Figure 95: Sentiment about standard of living and financial situation, January 2014
- Students and pensioners feel most financially-healthy for their age
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- Figure 96: Sentiment about current financial situation, by employment status, January 2014
- Happiness with standard of living peaks in the youngest and oldest age groups
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- Figure 97: Sentiment about standard of living, by age, January 2014
- No lack of opportunities in life
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- Figure 98: Sentiment about opportunities in life, by age, January 2014
- Two-thirds of employees second-guess their career choices
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- Figure 99: Attitudes towards choice of career, by household income, January 2014
- Absolute majority believe in importance of hard work for future success
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- Figure 100: Attitudes towards social mobility, by household income, January 2014
- Trend application insight
Appendix – Expenditure Overview
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- Figure 101: Best- and worst-case forecast for total consumer expenditure, 2013-18
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Appendix – In-Home Food
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- Figure 102: Best- and worst-case forecast value sales of in-home food, 2013-18
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Appendix – Foodservice (Eating Out and Takeaways)
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- Figure 103: Best- and worst-case forecast value sales of foodservice, 2013-18
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Appendix – Non-alcoholic Drinks
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- Figure 104: Best- and worst-case forecast value sales of non-alcoholic drinks, 2013-18
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Appendix – Alcoholic Drinks
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- Figure 105: Best- and worst-case forecast value sales of alcoholic drinks, 2013-18
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Appendix – Beauty and Personal Care
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- Figure 106: Best- and worst-case forecast value sales of beauty and personal care, 2013-18
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Appendix – OTC and Pharmaceuticals
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- Figure 107: Best- and worst-case forecast value sales of OTC and pharmaceuticals, 2013-18
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Appendix – Clothing and Accessories
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- Figure 108: Best- and worst-case forecast value sales of clothes and accessories, 2013-18
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Appendix – Household Care
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- Figure 109: Best- and worst-case forecast value sales of household care, 2013-18
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Appendix – Technology and Communications
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- Figure 110: Best- and worst-case forecast value sales of technology and communications, 2013-18
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Appendix – Leisure and Entertainment
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- Figure 111: Best- and worst-case forecast value sales of leisure and entertainment, 2013-18
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Appendix – Home and Garden
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- Figure 112: Best- and worst-case forecast value sales of home and garden, 2013-18
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Appendix – Transport
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- Figure 113: Best- and worst-case forecast value sales of transport, 2013-18
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Appendix – Holidays
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- Figure 114: Best- and worst-case forecast value sales of holidays, 2013-18
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Appendix – Personal Finance
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- Figure 115: Best- and worst-case forecast value sales of personal finance, 2013-18
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Appendix – Housing
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- Figure 116: Best- and worst-case forecast consumer expenditure on housing, 2013-18
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Appendix – Newsagents’ Goods
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- Figure 117: Best- and worst-case forecast consumer expenditure on newsagents’ goods, 2013-18
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Appendix – Miscellaneous Expenditure
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- Figure 118: Best- and worst-case forecast value sales in miscellaneous markets, 2013-18
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Appendix – The Consumer – Demographic Overview
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- Figure 119: Demographic overview, January 2014
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- Figure 120: Demographic overview, continued, January 2014
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- Figure 121: Demographic overview, continued, January 2014
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- Figure 122: Demographic overview, continued, January 2014
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- Figure 123: Demographic overview, continued, January 2014
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- Figure 124: Demographic overview, continued, January 2014
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- Figure 125: Demographic overview, continued, January 2014
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- Figure 126: Demographic overview, continued, January 2014
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- Figure 127: Demographic overview, continued, January 2014
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- Figure 128: Demographic overview, continued, January 2014
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- Figure 129: Demographic overview, continued, January 2014
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Appendix – The Consumer - Changes in Spending Habits in 2013
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- Figure 130: Spending habits in 2013, January 2014
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- Figure 131: Spending habits in 2013 – Food, by demographics, January 2014
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- Figure 132: Spending habits in 2013 – Technology and communications, by demographics, January 2014
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- Figure 133: Spending habits in 2013 – Holidays, by demographics, January 2014
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- Figure 134: Spending habits in 2013 – Eating out, by demographics, January 2014
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- Figure 135: Spending habits in 2013 – Clothing and accessories, by demographics, January 2014
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- Figure 136: Spending habits in 2013 – Home and garden, by demographics, January 2014
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- Figure 137: Spending habits in 2013 – Alcoholic drinks^, by demographics, January 2014
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- Figure 138: Spending habits in 2013 – Leisure/entertainment, by demographics, January 2014
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- Figure 139: Spending habits in 2013 – Beauty products and toiletries, by demographics, January 2014
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- Figure 140: Spending habits in 2013 – Non-alcoholic drinks, by demographics, January 2014
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- Figure 141: Spending habits in 2013 – Healthcare products, by demographics, January 2014
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- Figure 142: Spending habits in 2013 – Alcoholic drinks^, by demographics, January 2014
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- Figure 143: Spending habits in 2013 – Household care, by demographics, January 2014
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- Figure 144: Trends in activities done and activities that people consider doing, January 2014
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- Figure 145: Activities done and activities that people consider doing – Buy new clothes, by demographics, January 2014
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- Figure 146: Activities done and activities that people consider doing – Add to my savings, by demographics, January 2014
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- Figure 147: Activities done and activities that people consider doing – Book a holiday, by demographics, January 2014
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- Figure 148: Activities done and activities that people consider doing – Go to a concert/sporting event/theatre, by demographics, January 2014
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- Figure 149: Activities done and activities that people consider doing – Go out for an expensive meal, by demographics, January 2014
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- Figure 150: Activities done and activities that people consider doing – Reduce non-mortgage debts, by demographics, January 2014
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- Figure 151: Activities done and activities that people consider doing – Buy new electrical equipment, by demographics, January 2014
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- Figure 152: Activities done and activities that people consider doing – Spend money on my home, by demographics, January 2014
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- Figure 153: Activities done and activities that people consider doing – Buy major domestic appliance, by demographics, January 2014
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- Figure 154: Activities done and activities that people consider doing – Buy/replace my car, by demographics, January 2014
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- Figure 155: Trends in what extra money is spent on, January 2014
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- Figure 156: Most popular - what extra money is spent on, by demographics, January 2014
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- Figure 157: Next most popular - what extra money is spent on, by demographics, January 2014
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- Figure 158: Other - what extra money is spent on, by demographics, January 2014
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- Figure 159: Least popular - what extra money is spent on, by demographics, January 2014
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- Figure 160: Repertoire of spending habits in 2013 (more), January 2014
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- Figure 161: Repertoire of spending habits in 2013 (more), by demographics, January 2014
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- Figure 162: Repertoire of spending habits in 2013 (less), January 2014
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- Figure 163: Repertoire of spending habits in 2013 (less), by demographics, January 2014
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Appendix – The Consumer - Lifestyle Changes in 2013
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- Figure 164: Lifestyle changes in 2013, January 2014
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- Figure 165: Lifestyle changes in 2013 – Relationship with family, by demographics, January 2014
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- Figure 166: Lifestyle changes in 2013 – Career, by demographics, January 2014
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- Figure 167: Lifestyle changes in 2013 – Satisfaction with life, by demographics, January 2014
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- Figure 168: Lifestyle changes in 2013 – Outlook for the future, by demographics, January 2014
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- Figure 169: Lifestyle changes in 2013 – Sense of achievement, by demographics, January 2014
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- Figure 170: Lifestyle changes in 2013 – Relationships with friends, by demographics, January 2014
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- Figure 171: Lifestyle changes in 2013 – Social life, by demographics, January 2014
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- Figure 172: Lifestyle changes in 2013 – Income, by demographics, January 2014
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- Figure 173: Lifestyle changes in 2013 – Diet, by demographics, January 2014
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- Figure 174: Lifestyle changes in 2013 – Amount of free time, by demographics, January 2014
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- Figure 175: Lifestyle changes in 2013 – Health, by demographics, January 2014
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- Figure 176: Lifestyle changes in 2013 – Involvement in the community, by demographics, January 2014
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- Figure 177: Repertoire of lifestyle changes for better in 2013, January 2014
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- Figure 178: Repertoire of lifestyle changes for better in 2013, by demographics, January 2014
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- Figure 179: Repertoire of lifestyle changes for worse in 2013, January 2014
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- Figure 180: Repertoire of lifestyle changes for worse in 2013, January 2014
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Appendix – The Consumer - Aspirations for 2014
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- Figure 181: Personal goals for the coming year, January 2014
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- Figure 182: Personal goals for the coming year – Spend more time with family, by demographics, January 2014
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- Figure 183: Personal goals for the coming year – Get my household finances in order, by demographics, January 2014
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- Figure 184: Personal goals for the coming year – Have a healthier diet, by demographics, January 2014
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- Figure 185: Personal goals for the coming year – Exercise more, by demographics, January 2014
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- Figure 186: Personal goals for the coming year – Take better care of my appearance, by demographics, January 2014
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- Figure 187: Personal goals for the coming year – Do home improvements, by demographics, January 2014
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- Figure 188: Personal goals for the coming year – Travel to new places/go on more holidays, by demographics, January 2014
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- Figure 189: Personal goals for the coming year – Give to charity/volunteer, by demographics, January 2014
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- Figure 190: Personal goals for the coming year – Have a better work/life balance^, by demographics, January 2014
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- Figure 191: Personal goals for the coming year – Learn a new skill/get a new hobby, by demographics, January 2014
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- Figure 192: Personal goals for the coming year – Find a job/new job, by demographics, January 2014
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- Figure 193: Personal goals for the coming year – Go out more, by demographics, January 2014
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- Figure 194: Personal goals for the coming year – Move home/buy a new home, by demographics, January 2014
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- Figure 195: Personal goals for the coming year, by lifestyle changes in 2013 – Relationship with family, January 2014
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- Figure 196: Personal goals for the coming year, by lifestyle changes in 2013 – Career, January 2014
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- Figure 197: Personal goals for the coming year, by lifestyle changes in 2013 – Satisfaction with life, January 2014
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- Figure 198: Personal goals for the coming year, by lifestyle changes in 2013 – Outlook for the future, January 2014
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- Figure 199: Personal goals for the coming year, by lifestyle changes in 2013 – Sense of achievement, January 2014
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- Figure 200: Personal goals for the coming year, by lifestyle changes in 2013 – Relationships with friends, January 2014
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- Figure 201: Personal goals for the coming year, by lifestyle changes in 2013 – Social Life, January 2014
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- Figure 202: Personal goals for the coming year, by lifestyle changes in 2013 – Income, January 2014
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- Figure 203: Personal goals for the coming year, by lifestyle changes in 2013 – Diet, January 2014
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- Figure 204: Personal goals for the coming year, by lifestyle changes in 2013 – Amount of free time, January 2014
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- Figure 205: Personal goals for the coming year, by lifestyle changes in 2013 – Health, January 2014
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- Figure 206: Personal goals for the coming year, by lifestyle changes in 2013 – Involvement in the community, January 2014
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- Figure 207: Personal goals for the coming year, by sentiment about standard of living, opportunities in life and career choices – My financial situation is … than I expected it would be at my age, January 2014
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- Figure 208: Personal goals for the coming year, by sentiment about standard of living, opportunities in life and career choices – I think my standard of living is … than my parents’ when they were my age, January 2014
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- Figure 209: Personal goals for the coming year, by sentiment about standard of living, opportunities in life and career choices – Compared the average Briton, I have had … opportunities in life, January 2014
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- Figure 210: Personal goals for the coming year, by sentiment about standard of living, opportunities in life and career choices, January 2014
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Appendix – The Consumer - What Will Influence Consumer Decisions in 2014?
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- Figure 211: Factors important when shopping for everyday products, January 2014
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- Figure 212: Factors important when shopping for big ticket items, January 2014
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- Figure 213: Most popular factors important when shopping for everyday products, by demographics, January 2014
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- Figure 214: Next most popular factors important when shopping for everyday products, by demographics, January 2014
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- Figure 215: Other factors important when shopping for everyday products, by demographics, January 2014
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- Figure 216: Most popular factors important when shopping for big ticket items, by demographics, January 2014
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- Figure 217: Next most popular factors important when shopping for big ticket items, by demographics, January 2014
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- Figure 218: Other factors important when shopping for big ticket items, by demographics, January 2014
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- Figure 219: Repertoire of factors important when shopping for everyday products, January 2014
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- Figure 220: Repertoire of factors important when shopping for everyday products, by demographics, January 2014
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- Figure 221: Repertoire of factors important when shopping for big ticket items, January 2014
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- Figure 222: Repertoire of factors important when shopping for big ticket items, by demographics, January 2014
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Appendix – The Consumer - Social Dynamics in Today’s Britain
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- Figure 223: Sentiment about standard of living and financial situation, January 2014
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- Figure 224: Sentiment about opportunities in life, January 2014
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- Figure 225: Sentiment about career choices, January 2014
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- Figure 226: Sentiment about working hard to get ahead in life, January 2014
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- Figure 227: Agreement with the statement ‘My financial situation is … than I expected it would be at my age’, by demographics, January 2014
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- Figure 228: Agreement with the statement ‘I think my standard of living is … than my parents’ when they were my age’, by demographics, January 2014
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- Figure 229: Agreement with the statement ‘Compared the average Briton, I have had … opportunities in life’, by demographics, January 2014
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- Figure 230: Sentiment about career choices and importance of working hard to getting ahead in life, by demographics, January 2014
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