Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best and worst case forecast of UK sales of men’s outerwear, 2008-18
- Market drivers
- Growing 25-34s become the main shoppers
- Some 24% of men are obese
- Companies, brands and innovations
- Who’s Innovating?
- Market share
- Brand research
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- Figure 2: Attitudes towards and usage of brands in the menswear sector, August 2013 and November 2013
- The consumer
- Men still buy clothes, but prioritise savings
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- Figure 3: Activities men have done in the last three months, February 2013 and January 2014
- Primark retains overall popularity, but loses appeal among youths
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- Figure 4: Retailers from where men bought clothing for themselves in the last 12 months, in-store and online, December 2013
- Men prioritise good value for money
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- Figure 5: Most important factors when buying clothes in-store when choosing one retailer over another, December 2013
- Cost and speed of delivery are the most important factors
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- Figure 6: Most important factors when buying clothes online when choosing one retailer over another, December 2013
- Men prefer to browse for clothes online than in-store
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- Figure 7: How men shop for clothes, December 2013
- Men’s attitudes towards shopping for clothes
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- Figure 8: Men’s attitudes towards shopping for clothes, December 2013
- What we think
Issues and Insights
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- What has driven growth in the menswear market?
- The facts
- The implications
- How important are fashion brands to men?
- The facts
- The implications
- What are the main opportunities for growth?
- The facts
- The implications
- What are the opportunities for the online menswear sector?
- The facts
- The implications
Trend Applications
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- Trend: Let us make a deal
- Trend: Life Hacking
- Mintel Futures: Access Anything Anywhere
Market Environment
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- Key points
- Growing 25-34s become the main shoppers
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- Figure 9: Trends in the age structure of the UK male population, 2008-18
- Targeting the ageing male population
- Employment
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- Figure 10: Male employment and unemployment, 2008-13
- Some 24% of men are obese
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- Figure 11: Proportion of overweight and obese male population, 2006-12
- Men are more confident about their finances than women
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- Figure 12: How respondents describe their financial situation, by gender, January 2014
- Figure 13: Current financial situation compared with a year ago, by gender, January 2014
- More men acquire smartphones
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- Figure 14: Household ownership of computers, tablets and e-readers, by gender, September 2013
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- Figure 15: Personal ownership of mobile phones, by gender, September 2013
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Unisex retailers focus on menswear
- Designer and celebrity menswear collaborations
- Launching in the UK
- Technology
Market Size and Forecast
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- Key points
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- Figure 16: Best and worst case forecast of UK sales of men’s outerwear, 2008-18
- The future
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- Figure 17: UK sales of men’s outerwear, at current and constant prices, 2008-18
- Factors used in the forecast
Space Allocation Summary
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- Key points
- Space allocations: Detailed estimates
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- Figure 18: Space allocation estimates for menswear, M%S, Next, Primark, TK Maxx, New Look, Matalan, September 2013
- Figure 19: Space allocation estimates for menswear, Zara, H&M, Debenhams, Asda, Tesco, Sainsbury’s, September 2013
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- Figure 20: Space allocation estimates for menswear specialists, September 2013
- Estimated sales breakdown
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- Figure 21: Estimated sales of menswear by product, M&S, Next, Primark, Asda, TK Maxx, Debenhams, 2012/13
- Figure 22: Estimated sales of menswear by product, Tesco, Matalan, H&M, Zara, Sainsbury’s, New Look, 2012/13
- Sales density
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- Figure 23: Estimated sales density for menswear by product, M&S, Next, Primark, Asda, TK Maxx, Debenhams, 2012/13
- Figure 24: Estimated sales density for menswear by product, Tesco, Matalan, H&M, Zara, Sainsbury’s, New Look, 2012/13
- Market shares
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- Figure 25: Estimated market shares for menswear, 2012/13
Brand Research
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- Brand map
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- Figure 26: Attitudes towards and usage of brands in the menswear sector, August 2013 and November 2013
- Correspondence analysis
- Brand attitudes
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- Figure 27: Attitudes, by menswear brand, August 2013 and November 2013
- Brand personality
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- Figure 28: Menswear brand personality – macro image, August 2013 and November 2013
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- Figure 29: Menswear brand personality – micro image, August 2013 and November 2013
- Brand experience
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- Figure 30: Menswear brand usage, August 2013 and November 2013
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- Figure 31: Satisfaction with various menswear brands, August 2013 and November 2013
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- Figure 32: Consideration of menswear brands, August 2013 and November 2013
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- Figure 33: Consumer perceptions of current menswear brand performance, August 2013 and November 2013
- Brand recommendation
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- Figure 34: Recommendation of various menswear brands, August 2013 and November 2013
The Consumer – Men’s Spending Priorities
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- Key points
- Men still buy clothes, but prioritise savings
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- Figure 35: Activities men have done in the last three months, February 2013 and January 2014
- Men almost as likely as women to have bought clothes and shoes
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- Figure 36: Spending habits for clothing, footwear and accessories, by gender, December 2013
The Consumer – Where Do Men Buy Clothes?
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- Key points
- Primark retains overall popularity, but loses appeal among youths
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- Figure 37: Retailers from where men bought clothing for themselves in the last 12 months, in-store and online, December 2013
- M&S and Next
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- Figure 38: men who have bought clothing for themselves in the last 12 months from M&S and Next, in-store and online, by age group and socio-economic group, December 2013
- Changes in where men shop over the last year
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- Figure 39: Retailers from where men bought clothing for themselves in the last 12 months, in-store and online, January 2013 and December 2013
- Shopping online
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- Figure 40: Retailers from where men bought clothing for themselves in the last 12 months, December 2013
- Young fashion retailers most popular among 25-34s
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- Figure 41: Men who have bought clothing for themselves in the last 12 months from Topman, H&M, Higher priced fashion stores, New Look and other mid-market high street fashion retailers, in-store and online, by age group, December 2013
- Higher priced fashion stores
- Supermarkets
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- Figure 42: Men who have bought clothing for themselves in the last 12 months from Primark, other value retailers, Asda and Tesco, in-store and online, by age group and socio-economic group, December 2013
- Department stores
- 25-34s have become the main clothes shoppers
The Consumer – Most Important Factors When Shopping In-Store
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- Key points
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- Figure 43: Most important factors when buying clothes in-store when choosing one retailer over another, December 2013
- Men prioritise good value for money
- Over-55s look for product quality
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- Figure 44: Most important factors when buying clothes in-store when choosing one retailer over another, by age group, December 2013
- Store layout is important for 25-34s
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- Figure 45: Most important factors when buying clothes in-store when choosing one retailer over another, by age group, December 2013
- Importance of factors by retailer last shopped at
- Next rated poorly for value for money
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- Figure 46: Importance of good value for money, by last retailer men have purchased menswear from relative to the average, December 2013
- Product quality
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- Figure 47: Importance of product quality, by last retailer men have purchased menswear from relative to the average, December 2013
- Sizing
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- Figure 48: Importance of availability of garments in my size, by last retailer men have purchased menswear from relative to the average, December 2013
- Store layout
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- Figure 49: Importance of store layout, by last retailer men have purchased menswear from relative to the average, December 2013
- Latest fashion
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- Figure 50: Importance of the latest fashion, by last retailer men have purchased menswear from relative to the average, December 2013
- Changing rooms
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- Figure 51: Importance of changing rooms, by last retailer men have purchased menswear from relative to the average, December 2013
The Consumer – Most Important Factors When Shopping Online
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- Key points
- Cost and speed of delivery are most important factors
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- Figure 52: Most important factors when buying clothes online when choosing one retailer over another, December 2013
- 25-34s most concerned by online customer service
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- Figure 53: Most important factors when buying clothes online when choosing one retailer over another, by age group, December 2013
- Older men seek online special offers
- Young men focus on online displays
- Importance of factors by retailer last shopped at
- Speed and cost of delivery
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- Figure 54: Importance of speed of delivery, by last retailer men have purchased menswear from online relative to the average, December 2013
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- Figure 55: Importance of cost of delivery, by last retailer men have purchased menswear from online relative to the average, December 2013
- Returns process
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- Figure 56: Importance of returns process, by last retailer men have purchased menswear from online relative to the average, December 2013
- Online customer service
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- Figure 57: Importance of online customer service, by last retailer men have purchased menswear from online relative to the average, December 2013
The Consumer – Shopping Journey
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- Key points
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- Figure 58: How men shop for clothes, December 2013
- Men prefer to browse for clothes online than in-store
- 25-34s are big online hunters
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- Figure 59: How men shop for clothes, by age group, December 2013
- Under-35s browse for clothes via mobile devices
- Browsing for clothes at lunchtime
- Dads with young kids browse while on the move
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- Figure 60: How men shop for clothes, by presence of own children, December 2013
- How men shop by where they live
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- Figure 61: How men shop for clothes, by region, December 2013
The Consumer – Men’s Attitudes to Shopping for Clothes
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- Key points
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- Figure 62: Men’s attitudes towards shopping for clothes, December 2013
- Men are not as big bargain hunters as women
- Men will pay more for quality
- Only the young show real interest in brands
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- Figure 63: Agreement with statement ‘I prefer to buy branded clothes’, by age group and all, December 2013
- British men show growing interest in fashion
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- Figure 64: Agreement with statement ‘I tend to keep an eye on the latest trends’, by age group and all, December 2013
- 25-34s will pay more for special designs
- Personalisation
- Demand for clothing retailers to extend their offer
- Use of technology in-store
Appendix – Market Size and Forecast
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- Figure 65: Best and worst case forecast of UK sales of men’s outerwear, 2013-18
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Appendix – Brand Research
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- Figure 66: Brand usage, November 2013
- Figure 67: Brand usage, August 2013
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- Figure 68: Brand commitment, August 2013 and November 2013
- Figure 69: Brand momentum, August 2013 and November 2013
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- Figure 70: Brand diversity, August 2013 and November 2013
- Figure 71: Brand satisfaction, August 2013 and November 2013
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- Figure 72: Brand recommendation, August 2013 and November 2013
- Figure 73: Brand attitude, August 2013 and November 2013
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- Figure 74: Brand image – macro image, August 2013 and November 2013
- Figure 75: Brand image – micro image, August 2013 and November 2013
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Appendix – The Consumer – Where Do Men Buy Clothes?
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- Figure 76: Retailers from where men bought clothes for themselves in the last 12 months – In-store and online, by demographics, December 2013
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- Figure 77: Most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, by demographics, December 2013
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- Figure 78: Next most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, by demographics, December 2013
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- Figure 79: Other retailers from where men bought clothes for themselves in the last 12 months – In-store, by demographics, December 2013
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- Figure 80: Least popular retailers from where men bought clothes for themselves in the last 12 months – In-store, by demographics, December 2013
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- Figure 81: Most popular retailers from where men bought clothes for themselves in the last 12 months – Online, by demographics, December 2013
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- Figure 82: Next most popular retailers from where men bought clothes for themselves in the last 12 months – Online, by demographics, December 2013
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- Figure 83: Other retailers from where men bought clothes for themselves in the last 12 months – Online, by demographics, December 2013
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- Figure 84: How men shop for clothes, by most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
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- Figure 85: How men shop for clothes, by next most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
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- Figure 86: How men shop for clothes, by other retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
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- Figure 87: How men shop for clothes, by most popular retailers from where men bought clothes for themselves in the last 12 months – Online, December 2013
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- Figure 88: How men shop for clothes, by next most popular retailers from where men bought clothes for themselves in the last 12 months – Online, December 2013
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Appendix – The Consumer – Most Important Factors When Shopping In-Store
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- Figure 89: Most popular most important factors when buying clothing in-store from a particular retailer, by demographics, December 2013
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- Figure 90: Next most popular most important factors when buying clothing in-store from a particular retailer, by demographics, December 2013
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- Figure 91: Other most important factors when buying clothing in-store from a particular retailer, by demographics, December 2013
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Appendix – The Consumer – Most Important Factors When Shopping Online
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- Figure 92: Most popular most important factors when buying clothing online from a particular retailer, by demographics, December 2013
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- Figure 93: Next most popular most important factors when buying clothing online from a particular retailer, by demographics, December 2013
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Appendix – The Consumer – Shopping Journey
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- Figure 94: Most popular how men shop for clothes, by demographics, December 2013
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- Figure 95: Next most popular how men shop for clothes, by demographics, December 2013
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Appendix – The Consumer – Men’s Attitudes to Shopping for Clothes
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- Figure 96: Most popular men's attitudes towards shopping for clothes, by demographics, December 2013
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- Figure 97: Next most popular men's attitudes towards shopping for clothes, by demographics, December 2013
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- Figure 98: Men's attitudes towards shopping for clothes, by most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
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- Figure 99: Men's attitudes towards shopping for clothes, by next most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
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- Figure 100: Men's attitudes towards shopping for clothes, by other retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
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- Figure 101: Men's attitudes towards shopping for clothes, by most popular retailers from where men bought clothes for themselves in the last 12 months – Online, December 2013
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- Figure 102: Men's attitudes towards shopping for clothes, by next most popular retailers from where men bought clothes for themselves in the last 12 months – Online, December 2013
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