A more budget-conscious green consumer has emerged out of the economic downturn. Whilst the majority agree that they try to be environmentally-friendly because it is the responsible thing to do, nearly half admit that being greener saves them money. Today’s savvy shoppers place more responsibility for doing good for the environment on retailers and brands, and corporate green initiatives could become a point of differentiation from competition in the near future.

This report will explore green consumers shopping habits, examining key considerations and influences. In addition, the report looks at consumer attitudes to being green in the home, looking at their habits and the motivations behind them.


Mintel conducted consumer research in December 2013 on a sample of 2,000 adults aged 16+.

Mintel conducted an online focus group in January 2014 to further investigate environmentally-friendly shopping and household habits.


BBC British Broadcasting Corporation
BDA British Diabetic Association
BFC British Fashion Council
CAB Citizens Advice Bureau
CPI Consumer Price Index
CSR Corporate Social Responsibility
DECC Department for Energy and Climate Change
Defra Department for Environment, Food and Rural Affairs
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