Table of Contents
Introduction
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- Definition
- The market
- Non-processed savory snacks
- Gourmet
- Abbreviations and Currency
Executive Summary
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- The market
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- Figure 1: Forecast for Brazil retail value sales of salty snacks, 2008-18
- Companies
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- Figure 2: Leading companies’ value shares in the Brazil salty snacks market, 2012
- The consumer
- Frequency of consumption
- Purchasing channels
- Consumption occasions
- Attitudes and opinions
- The issues
- Salty snacks market could grow through the use of microwave ovens
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- Figure 3: Penetration of electrical appliances in Brazilian households, October 2013
- Could snacks positioned to be consumed with beer and meat-based salty snacks attract more male consumers to the category?
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- Figure 4: Consumption occasions of salty snacks, October 2013
- Consumption of salty snacks among socioeconomic group DE is low, as consumers perceive the category as being expensive
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- Figure 5: Attitudes and opinions about salty snacks, by socioeconomic group, October 2013
- Soft nuts, smaller packaging, and special offers can appeal to older consumers
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- Figure 6: Consumption of salty snacks, by adults aged 55+, October 2013
- What we think
The Market
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- Key points
- The salty snacks category shows positive results, both in value and volume; however, the market seems to be slowing down
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- Figure 7: Retail sales of salty snacks in Brazil, by value and volume, 2008-18
- Figure 8: Brazilian retail salty snacks market size, by value, 2008-12
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- Figure 9: Brazil retail volume sales of salty snacks, 2008-12
- Forecast
- Brazilian industry shows no signs of recovery
- Improvement of US economy and its impact on the Brazilian industry
- Slower growth forecast for the next few years
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- Figure 10: Best- and worst-case forecasts for Brazil retail value sales of salty snacks, 2008-18
- Figure 11: Best- and worst-case forecasts for Brazil retail volume sales of salty snacks, 2008-18
Companies and Products
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- Key points
- PepsiCo leads the market
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- Figure 12: Leading companies' value shares in the Brazil salty snacks market, 2012
- Figure 13: Leading companies' volume shares in the Brazil salty snacks market, 2012
- PepsiCo
- General Mills/Yoki
The Consumer
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- Key points
- Consumption frequency of salty snacks
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- Figure 14: Consumption of salty snacks, October 2013
- Purchase channels
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- Figure 15: Puchasing channels of salty snacks, October 2013
- Consumption occasions
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- Figure 16: Consumption occasions, October 2013
- Attitudes and opinions about salty snacks
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- Figure 17: Attitudes and opinions about salty snacks, October 2013
Salty Snacks Can Grow Through Microwave Oven Use
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- Key points
- Popcorn microwave stands out in the salty snacks category
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- Figure 18: Eating habits, November 2012
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- Figure 19: Consumption of salty snacks, October 2013
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- Figure 20: Items owned at home, October 2013
- Innovations in the microwave popcorn segment can increase consumption and frequency
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- Figure 21: Frequency of eating microwave popcorn, October 2013
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- Figure 22: Percentage of new product launches in the microwave popcorn segment, by country, 2009-13
- Other salty snacks can also grow through the use of microwave ovens
- What it means
Meat-flavored Salty Snacks and Snacks Positioned to be Consumed with Beer Could Attract More Male Consumers to the Category
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- Key points
- Consumption of salty snacks at night and in bars is high among male consumers
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- Figure 23: Purchase channels, by gender, October 2013
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- Figure 24: Consumption occasions, by gender, October 2013
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- Figure 25: Dining out frequency, by gender, April 2013
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- Figure 26: Frequency of drinking beer, by gender, June 2012
- Positioning salty snacks with beer can increase consumption frequency and volume in the category
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- Figure 27: Consumption of salty snacks, by gender, October 2013
- Meat snacks could appeal to male consumers
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- Figure 28: Per capita food consumption, by food type and gender, 2008-09
- What it means
Consumption of Salty Snacks is Low Among DE Consumers, as Many Perceive Them as Expensive
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- Key points
- Lower socioeconomic groups benefit from economic measures by the government
- Consumption of salty snacks is low among DE consumers compared to other socioeconomic groups
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- Figure 29: Consumption of salty snacks, by socioeconomic groups, October 2013
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- Figure 30: Purchase of salty snacks in the last three months, by socioeconomic group, October 2013
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- Figure 31: Food and drink purchase increase in the last year, by socioeconomic group, January 2013
- Salty snacks are perceived as expensive by DE consumers
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- Figure 32: Attitudes and opinions about salty snacks, by socioeconomic group, October 2013
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- Figure 33: Consumption occasions, by socioeconomic group, October 2013
- What it means
Soft Nuts, Smaller Packaging, Promotions Can Boost Consumption of Salty Snacks Among Senior Consumers
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- Key points
- Soft nuts can be appealing to senior consumers
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- Figure 34: Consumption of salty snacks, by age group, October 2013
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- Figure 35: Consumption of salty snacks, by consumers aged 55+, October 2013
- Smaller and easy-to-open packs could boost consumption
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- Figure 36: Atittudes and oppinions about salty snacks, by age, october 2013
- Promotions can boost consumption in the category and change perception of it being expensive
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- Figure 37: Attitudes and opinions about salty snacks, by age group, October 2013
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- Figure 38: Current employment situation of those aged 55+, May 2013
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- Figure 39: Current financial situation compared with the previous year, by age, November 2012
- What it means
Appendix – Market and Forecast
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- Figure 40: Best- and worst-case forecasts for Brazil retail sales of salty snacks, 2008-18
- Figure 41: Best- and worst-case forecasts for Brazil retail volume sales of salty snacks, 2008-18
- Figure 42: Brazil retail value and volume sales of salty snacks, 2008-18
- Figure 43: Best- and worst-case forecasts for Brazil retail value sales of salty snacks, 2013-18
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- Figure 44: Best- and worst-case forecasts for Brazil retail volume sales of salty snacks, 2013-18 (continued)
- Figure 45: Salty snacks market, by segment, value, 2010-12
- Figure 46: Salty snacks market, by segment, volume, 2010-12
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Appendix – Frequency of Eating Salty Snacks
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- Figure 47: Frequency of eating salty snacks, October 2013
- Figure 48: Frequency of eating salty snacks—Stacking potato chips (eg Pringles), by demographics, October 2013
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- Figure 49: Frequency of eating salty snacks—Tortilla chips (eg Doritos), by demographics, October 2013
- Figure 50: Frequency of eating salty snacks—Standard potato chips (eg Ruffles), by demographics, October 2013
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- Figure 51: Frequency of eating salty snacks—Gourmet crisps and chips (eg Sensações), by demographics, October 2013
- Figure 52: Frequency of eating salty snacks—Peanuts (eg Opa!) or other nuts, by demographics, October 2013
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- Figure 53: Frequency of eating salty snacks—Microwave popcorn, by demographics, October 2013
- Figure 54: Frequency of eating salty snacks—Corn snacks (eg Fandangos, Cebolitos), by demographics, October 2013
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- Figure 55: Frequency of eating salty snacks—Light/low-fat or “healthier” crisps or chips (eg Equilibri), by demographics, October 2013
- Figure 56: Frequency of eating salty snacks—Regional crisps/salty snacks (eg pururuca, polvilho), by demographics, October 2013
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- Figure 57: Frequency of eating salty snacks—Other types of salty snacks (eg Baconzitos, Pingo D'ouro), by demographics, October 2013
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Appendix – Purchasing Channels of Salty Snacks
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- Figure 58: Purchasing channels of salty snacks, October 2013
- Figure 59: Purchasing channels of salty snacks, by demographics, October 2013
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- Figure 60: Purchasing channels of salty snacks, by demographics, October 2013 (continued)
- Figure 61: Purchasing channels of salty snacks, by frequency of eating salty snacks—Stacking potato chips (eg Pringles), October 2013
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- Figure 62: Purchasing channels of salty snacks, by frequency of eating salty snacks—Tortilla chips (eg Doritos), October 2013
- Figure 63: Purchasing channels of salty snacks, by frequency of eating salty snacks—Standard potato chips (eg Ruffles), October 2013
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- Figure 64: Purchasing channels of salty snacks, by frequency of eating salty snacks—Gourmet crisps and chips (EG SENSAÇÕES), October 2013
- Figure 65: Purchasing channels of salty snacks, by frequency of eating salty snacks—Peanuts (eg Opa!) or other nut-based snacks, October 2013
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- Figure 66: Purchasing channels of salty snacks, by frequency of eating salty snacks—Microwave popcorn, October 2013
- Figure 67: Purchasing channels of salty snacks, by frequency of eating salty snacks—Corn snacks (eg Fandangos, Cebolitos), October 2013
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- Figure 68: Purchasing channels of salty snacks, by frequency of eating salty snacks—Light/low-fat or “healthier” crisps or chips (eg Equilibri), October 2013
- Figure 69: Purchasing channels of salty snacks, by frequency of eating salty snacks—Regional crisps/salty snacks (eg Pururuca, polvilho), October 2013
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- Figure 70: Purchasing channels of salty snacks, by frequency of eating salty snacks—Other types of salty snacks (Baconzitos, Pingo D'ouro), October 2013
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Appendix – Consumption Occasions of Salty Snacks
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- Figure 71: Consumption occasions of salty snacks, October 2013
- Figure 72: Consumption occasions of salty snacks, by demographics, October 2013
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- Figure 73: Consumption occasions of salty snacks, by demographics, October 2013 (continued)
- Figure 74: Consumption occasions of salty snacks, by frequency of eating salty snacks—Stacking potato chips (eg Pringles), October 2013
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- Figure 75: Consumption occasions of salty snacks, by frequency of eating salty snacks—Tortilla chips (eg Doritos), October 2013
- Figure 76: Consumption occasions of salty snacks, by frequency of eating salty snacks—Standard potato chips (eg Ruffles), October 2013
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- Figure 77: Consumption occasions of salty snacks, by frequency of eating salty snacks—Gourmet crisps and chips (eg Sensações), October 2013
- Figure 78: Consumption occasions of salty snacks, by frequency of eating salty snacks—Peanuts (eg Opa!) or other nut-based snacks, October 2013
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- Figure 79: Consumption occasions of salty snacks, by frequency of eating salty snacks—Microwave popcorn, October 2013
- Figure 80: Consumption occasions of salty snacks, by frequency of eating salty snacks—Corn snacks (eg Fandangos, Cebolitos), October 2013
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- Figure 81: Consumption occasions of salty snacks, by frequency of eating salty snacks—Light/low-fat or “healthier” crisps or chips (eg Equilibri), October 2013
- Figure 82: Consumption occasions of salty snacks, by frequency of eating salty snacks—Regional crisps/salty snacks (eg Pururuca, polvilho), October 2013
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- Figure 83: Consumption occasions of salty snacks, by frequency of eating salty snacks—Other types of salty snacks (Baconzitos, Pingo D'ouro), October 2013
- Figure 84: Consumption occasions of salty snacks, by typical place for buying salty snacks, October 2013
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- Figure 85: Consumption occasions of salty snacks, by typical place for buying salty snacks, October 2013 (continued)
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Appendix – Attitudes and Opinions about Salty Snacks
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- Figure 86: Attitudes and opinions about salty snacks, October 2013
- Figure 87: Attitudes and opinions about snacks, by demographics, October 2013
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- Figure 88: Attitudes and opinions about snacks, by demographics, October 2013 (continued)
- Figure 89: Attitudes and opinions about snacks, by frequency of eating salty snacks—Stacking potato chips (eg Pringles), October 2013
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- Figure 90: Attitudes and opinions about snacks, by frequency of eating salty snacks—Tortilla chips (eg Doritos), October 2013
- Figure 91: Attitudes and opinions about snacks, by frequency of eating salty snacks—Standard potato chips (eg Ruffles), October 2013
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- Figure 92: Attitudes and opinions about snacks, by frequency of eating salty snacks—Gourmet crisps and chips (eg Sensações), October 2013
- Figure 93: Attitudes and opinions about snacks, by frequency of eating salty snacks—Peanuts (eg Opa!) or other nut-based snacks, October 2013
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- Figure 94: Attitudes and opinions about snacks, by frequency of eating salty snacks—Microwave popcorn, October 2013
- Figure 95: Attitudes and opinions about snacks, by frequency of eating salty snacks—Corn snacks (eg Fandangos, Cebolitos), October 2013
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- Figure 96: Attitudes and opinions about snacks, by frequency of eating salty snacks—Light/low-fat or “healthier” crisps or chips (eg Equilibri), October 2013
- Figure 97: Attitudes and opinions about snacks, by frequency of eating salty snacks—Regional crisps/salty snacks (eg Pururuca, polvilho), October 2013
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- Figure 98: Attitudes and opinions about snacks, by frequency of eating salty snacks—Other types of salty snacks (Baconzitos, Pingo D'ouro), October 2013
- Figure 99: Attitudes and opinions about salty snacks, by typical place for buying salty snacks, October 2013
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- Figure 100: Attitudes and opinions about salty snacks, by typical place for buying salty snacks, October 2013 (continued)
- Figure 101: Attitudes and opinions about snacks, by consumption occasions, October 2013
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- Figure 102: Attitudes and opinions about snacks, by consumption occasions, October 2013 (continued)
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Appendix – GNPD
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- Figure 103: Share of the top four countries in total launches of microwave popcorn, 2009-13
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