“Brazil was the country that launched the highest number of haircare products in 2013. Brazilians’ complex haircare routines are reflected in the high number of hair treatment products launched in the category. Growth forecast for the haircare category is promising. Retail channels (including supermarkets, drug stores, and beauty stores) lead sales of haircare products by a high margin, through lower prices, ease of access, and convenience for consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market – Key Points
Market and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Trend Applications
The Consumer – Penetration and Frequency of Using Haircare Products
The Consumer – Attitudes Toward Using Haircare Products
The Consumer – Buying Behavior
The Consumer – Interest in Haircare Product Claims and Benefits
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer – Frequency of Using Haircare Products
Appendix – The Consumer – Attitudes
Appendix – The Consumer – Buying Behavior
Appendix – The Consumer – Interest in Product Claims/Benefits
Appendix – GNPD
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How can the penetration of haircare products be increased among male consumers?
