“Leveraging themes of peace of mind and risk avoidance are factors which could boost engagement with the market. The increased use of positive associations such as these could make Canadians think more positively rather than negatively about health insurance.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Overall Satisfaction with Government Health Care
The Consumer – Satisfaction with Components of Government Health Care
The Consumer – Ownership of Supplemental Health Insurance
The Consumer – Choice of Provider
The Consumer – Purchase Decision Factors
The Consumer – Additional Purchase Triggers
The Consumer – Attitudes towards Supplemental Health Insurance
The Consumer – Health Insurance and Chinese Canadians
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Communication and Promotion
Brand Research and Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Brand Research and Social Media
Appendix – The Consumer – Overall Satisfaction with Government Health Care
Appendix – The Consumer – Satisfaction with Components of the Government Health Care System
Appendix – The Consumer – Ownership of Supplemental Health Insurance
Appendix – The Consumer – Choice of Provider
Appendix – The Consumer – Purchase Decision Factors
Appendix – The Consumer – Additional Purchase Triggers
Appendix – The Consumer – Attitudes towards Supplemental Health Insurance
Appendix – The Consumer – Health Insurance and Chinese Canadians
Appendix – Consumer – Target Groups
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