“Perception around the overall quality of ready-to-eat frozen meals is a challenge for the category. When asked, only one quarter of consumers prefer ready-to-eat meals when other options are available indicating efforts around freshness and authenticity are needed to support growth. Turning to category strengths, messaging that promotes ready-to-eat meals as a vehicle for trying new flavours is likely to resonate based on consumer input.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
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Mintel provides a range of market information across categories including: forecasting and share information
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Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Ready and Prepared Meals
The Consumer – Occasions
The Consumer – Interest in Meal Types
The Consumer – Choice Factors
The Consumer – Attitudes towards Ready and Prepared Meals
The Consumer – The Chinese Consumer and Ready and Prepared Meals
The Consumer – Target Groups
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Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
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Consumers perceive ready-to-eat meals to offer lower quality
