Attitudes towards Technology in Financial Services - Canada - March 2015
Attitudes towards Technology in Financial Services - Canada - March 2015

“Consumers are looking for new ways to interact with their banks though slower to embrace mobile transactions. While incentives may help to encourage the adoption of mobile banking actions, communicating course of actions and safeguards in-place in case of security breaches should help positively influence adoption of mobile transactions.”

– Carol Wong-Li, Senior Lifestyle Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Device Ownership
The Consumer – Bank Account Ownership
The Consumer – Usage of Online Banking and Preferred Devices
The Consumer – Electronic Banking Actions and Devices
The Consumer – Interest in Technology-based Banking Products and Services
The Consumer – Attitudes towards Technology in Financial Services
The Consumer – Attitudes towards Technology in Financial Services and Chinese Canadians
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Innovations in Technology in Financial Services
Financial Institution Overview