Marketing to Moms - Canada - September 2014
Marketing to Moms - Canada - September 2014

“Providing greater incentives for ‘liking’ a brand like contest entries, free sample products, the ability to be among the first to try new products or the ability to provide feedback, may help to develop brand engagement.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Canadian Moms and Family
The Consumer – Online and Social Networking Activities
The Consumer – Trends in Moms’ Spending
The Consumer – Trusted Sources for Purchases
The Consumer – Characteristics of Good Moms
The Consumer – Moms’ Aspirations for their Children

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Online Resources for Canadian Mothers

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Canadian Moms and Family
Appendix – The Consumer – Online and Social Networking Activities
Appendix – The Consumer – Trends in Moms’ Spending
Appendix – The Consumer – Trusted Sources for Purchases
Appendix – The Consumer – Characteristics of Good Moms
Appendix – The Consumer – Moms’ Aspirations for their Children