Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast leisure venue catering market size trends, 2008-18
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- Figure 2: UK leisure venue catering market, by segment, 2013
- Market factors
- Real spending is expected to gain momentum
- Consumer caution prevails
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- Figure 3: Trends in selected consumer spending priorities (after bills), January 2012-14
- Who’s innovating?
- The consumer
- Seven in ten buy food/drink from leisure venues
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- Figure 4: Usage of catering at leisure venues, December 2013
- Promotions hold most appeal, with off-peak discounts of interest to a third of visitors
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- Figure 5: Interest in leisure venue food/drink enticements, December 2013
- More than three in ten say the food and drink at leisure venues is overpriced
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- Figure 6: Attitudes towards eating/drinking at leisure venues, December 2013
- Free refills at the cinema appeal to almost three in ten visitors
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- Figure 7: Attitudes towards eating/drinking at cinemas, December 2013
- What we think
Issues in the Market
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- How can leisure venues appeal to price-conscious consumers?
- How can the leisure venue market encourage consumers to spend?
- How can the market continue to be relevant to households with children?
- What factors can the market leverage to engage older age groups?
Trend Application
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- Life Hacking
- The Real Thing
- Mintel futures: Old Gold
Market Drivers
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- Key points
- Real consumer spending is predicted to gain momentum
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- Figure 8: GDP, PDI, consumer expenditure and savings, at constant 2013 prices, 2008-18
- Figure 9: GfK NOP consumer confidence index, monthly, January 2008-14
- Around a fifth prioritise going out and days out
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- Figure 10: Trends in consumer spending priorities (after bills), January 2012-14
- Demographic changes are set to impact the market
- Number of households with children expected to decline
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- Figure 11: Forecast adult population trends, by lifestage, 2008-13 and 2013-18
- 16-44s are core users of leisure venue catering
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- Figure 12: Trends in the age structure of the UK population, 2008-13 and 2013-18
- Rise in number of over-55s poses a challenge and an opportunity to the market
Who’s Innovating?
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- Key points
- Putting catering front and centre of the experience
- Themed food and drink can add to the experience
- Brands play a greater role in leisure venue catering
- Technology helps to aid faster food and drink services
Market Size and Forecast
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- Key points
- Leisure venue catering market fails to grow in 2013
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- Figure 13: UK leisure venue catering market size trends, 2008-18
- Forecast
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- Figure 14: Forecast leisure venue catering market size trends, 2008-18
- Methodology
Market Segmentation
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- Key points
- Segments see differing results
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- Figure 15: UK leisure venue catering market, by sector, 2010-13
Companies and Products – Nightclubs
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- The Luminar Group Ltd
- Novus Leisure
Companies and Products – Bingo and Casinos
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- Genting UK
- Gala Coral Group
- Rank Group
Companies and Products – Cinemas
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- Odeon
- Cineworld
- Vue
Companies and Products – Theme Parks
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- Merlin Entertainments Group SARL
Companies and Products – Zoos/Wildlife Parks
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- Zoological Society of London (ZSL)
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- Figure 16: ZSL income from Zoo Enterprises Ltd and Whipsnade Wild Animal Park combined, 2009-12
Companies and Products – Museums and Art Galleries
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- Tate
- British Museum
Companies and Products – Historic Venues
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- Historic Royal Palaces
- English Heritage
- The National Trust
Companies and Products – Tenpin Bowling
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- The Original Bowling Company
Companies and Products – Theatre/Opera
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- Delfont Mackintosh Theatres
- Really Useful Theatres
The Consumer – Where Do They Buy Food and Drink?
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- Key points
- Seven in ten buy food/drink from leisure venues
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- Figure 17: Usage of catering at leisure venues, December 2013
- 16-44s are core buyers while over-55s are elusive
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- Figure 18: Usage of any catering at leisure venues, by age, December 2013
- Households with children show above-average purchasing
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- Figure 19: Usage of catering at leisure venues, by children in household, December 2013
- Cinema leads, with two in five having bought food and drink when visiting
- A greater number visit than buy food/drink at historic venues, the theatre and museums/art galleries
- More than two in five who buy food and drink have done so from just one or two venues
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- Figure 20: Repertoire usage of catering at leisure venues, December 2013
The Consumer – Leisure Venue Enticements
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- Key points
- Discounts hold most appeal
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- Figure 21: Interest in leisure venue food/drink enticements, December 2013
- Self-employed and retired consumers show above-average interest in off-peak discounts
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- Figure 22: Interest in ‘off-peak discounts on food/drink’ at leisure venues, by working status, December 2013
- Pre-ordering options appeal to households with older children and cinema users
- Faster payment options appeal to men, 16-34s and households with young children
The Consumer – Attitudes Towards Eating/Drinking at Leisure Venues
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- Key points
- More than three in ten say the food and drink is overpriced
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- Figure 23: Attitudes towards eating/drinking at leisure venues, December 2013
- Three in five note lack of choice on price and would like to see a wider variety of food and drink
- Over-55s are most likely to see leisure venue catering as overpriced
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- Figure 24: Agreement with the statement ‘The food/drink tends to be overpriced at leisure venues’, by age, December 2013
- 25-34s are less likely to think that the food/drink at leisure venues is overpriced
- Healthier food and drink appeals to 27% of adults
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- Figure 25: Agreement with the statement ‘I would like to see a wider variety of healthier food/drink available (eg salad bar, fresh smoothies, frozen yogurt)’, by gender and gross annual household income, December 2013
- A fifth express interest in on-the-go formats
The Consumer – Attitudes Towards Catering at Theatres and/or Music Concerts/Gigs
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- Key points
- Almost half like to get to an event early to have food/drink
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- Figure 26: Attitudes towards eating/drinking at the theatre and/or music concerts/gigs, December 2013
- Portability is important to over a third of purchasers, while less than a fifth worry about spillages
- A fifth of purchasers like to splash out on something special
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- Figure 27: Agreement with the statement ‘I like to splash out on something special (eg Champagne)’, by age, region and presence of own children, December 2013
- VIP packages and upgrades should appeal to this group
The Consumer – Attitudes Towards Catering at Museums, Art Galleries and/or Historic Venues
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- Key points
- More than two fifths of purchasers are interested in food and drink in keeping with the venue
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- Figure 28: Attitudes towards eating/drinking at museums, art galleries and/or historic venues, December 2013
- A third would pay more for food/drink made or produced on-site
- Over-55s show interest in adult-only areas
The Consumer – Attitudes Towards Catering at Zoos, Wildlife Parks and/or Theme Parks
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- Key points
- Almost two in four users would pay more for food/drink that supports charity
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- Figure 29: Attitudes towards eating/drinking at zoos, wildlife parks and/or theme parks, December 2013
- 16-24s show above-average interest in links with charity
- Around a third of purchasers show interest in themed food/drink, providing opportunities for NPD
- Special events generate interest among a quarter of purchasers
The Consumer – Attitudes Towards Catering at Cinemas
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- Key points
- Free refills appeal to almost three in ten cinema goers
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- Figure 30: Attitudes towards eating/drinking at cinemas, December 2013
- Food and drink catering to more adult tastes could help to justify price premiums
- Savoury snacks would appeal to a fifth of cinema goers
Appendix – Market Size and Forecast
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- Figure 26: Best- and worst-case forecasts for leisure venue catering, by value, 2013-18
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Appendix – The Consumer – Where Do They Buy Food and Drink?
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- Figure 31: Usage of catering at leisure venues – Any, by demographics, December 2013
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- Figure 32: Usage of catering at leisure venues – Cinema, by demographics, December 2013
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- Figure 33: Usage of catering at leisure venues – Theme park, by demographics, December 2013
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- Figure 34: Usage of catering at leisure venues – Pop/rock music concert/gig, by demographics, December 2013
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- Figure 35: Usage of catering at leisure venues – Zoo/wildlife park, by demographics, December 2013
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- Figure 36: Usage of catering at leisure venues – Historic venues, by demographics, December 2013
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- Figure 37: Usage of catering at leisure venues – Tenpin bowling, by demographics, December 2013
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- Figure 38: Usage of catering at leisure venues – Nightclub^, by demographics, December 2013
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- Figure 39: Usage of catering at leisure venues – Theatre/ballet/opera/classical concert, by demographics, December 2013
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- Figure 40: Usage of catering at leisure venues – Other leisure venue, by demographics, December 2013
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- Figure 41: Usage of catering at leisure venues – Music festival, by demographics, December 2013
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- Figure 42: Usage of catering at leisure venues – Museum/art gallery, by demographics, December 2013
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- Figure 43: Usage of catering at leisure venues – Casino^, by demographics, December 2013
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- Figure 44: Usage of catering at leisure venues – Comedy club, by demographics, December 2013
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- Figure 45: Usage of catering at leisure venues – Bingo club^, by demographics, December 2013
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- Figure 46: Repertoire usage of catering at leisure venues, by demographics, December 2013
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Appendix – The Consumer – Leisure Venue Enticements
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- Figure 47: Most popular interest in leisure venue food/drink enticements, by demographics, December 2013
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- Figure 48: Next most popular interest in leisure venue food/drink enticements, by demographics, December 2013
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Appendix – The Consumer – Attitudes Towards Eating/Drinking at Leisure Venues
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- Figure 49: Most popular attitudes towards eating/drinking at leisure venues, by demographics, December 2013
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- Figure 50: Next most popular attitudes towards eating/drinking at leisure venues, by demographics, December 2013
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Appendix – The Consumer – Attitudes Towards Catering at Theatres and/or Music Concerts/Gigs
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- Figure 51: Attitudes towards eating/drinking at the theatre and/or music concerts/gigs, by demographics, December 2013
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Appendix – The Consumer – Attitudes Towards Catering at Museums, Art Galleries and/or Historic Venues
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- Figure 52: Attitudes towards eating/drinking at a museum, art gallery and/or historic venue, by demographics, December 2013
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Appendix – The Consumer – Attitudes Towards Catering at Zoos, Wildlife Parks and/or Theme Parks
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- Figure 53: Attitudes towards eating/drinking at zoos, wildlife parks and/or theme parks, by demographics, December 2013
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Appendix – The Consumer – Attitudes Towards Catering at Cinemas
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- Figure 54: Most popular attitudes towards eating/drinking at cinemas, by demographics, December 2013
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- Figure 55: Next most popular attitudes towards eating/drinking at cinemas, by demographics, December 2013
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- Figure 56: Other attitudes towards eating/drinking at cinemas, by demographics, December 2013
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