Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Forecast of gross gambling yield in betting shops, 2008/09-2018/19*
- FOBTs accounted for more than half of consumer expenditure in 2012/13
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- Figure 2: Off-course betting sector breakdown of gross gambling yield, by segment, 2012/13
- Companies, brands and innovation
- Independents fall victim to big brand domination
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- Figure 3: Share of premises, by operator, March 2013
- The consumer
- Visiting remains stable despite online surge
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- Figure 4: Betting shop visiting habits, December 2013
- One in ten visitors play machines, which make up over half of shops’ profits
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- Figure 5: Activities that betting shop visitors have taken part in within a betting shop in the past 12 months, December 2013
- Desire for modernisation suggests a need for more refurbishments
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- Figure 6: Visitors’ attitudes towards betting shops, December 2013
- Opportunity for shops to highlight non-sports offering
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- Figure 7: Non-visitors’ attitudes towards betting shops, December 2013
- What we think
Issues in the Market
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- If the government were to impose a further limit on FOBTs, would shops still attract as many visitors?
- Can the modernisation of shops help bookmakers to attract more punters?
- How can shops encourage more non-sports fans to visit premises?
- Will betting shops still receive a boost during the 2014 FIFA World Cup?
Trend Application
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- Trend: Locavore
- Trend: Many Mes
- Mintel Futures: Generation Next
Market Drivers
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- Key points
- OTC sector under threat as smartphone and tablet penetration continues to rise
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- Figure 8: Smartphone and tablet penetration, January 2012-September 2013
- Exclusive offers give sports punters even more reason to choose online
- Financial incentives
- Bet in play
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- Figure 9: William Hill in-play betting statistics, 2008 and 2012
- Cash in/out
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- Figure 10: Example of a Ladbrokes Self Service Betting Terminal (SSBT), rolled out in 2013
- Extreme weather conditions hurt shop footfall
- FOBTs become a widely debated issue in Parliament
- Addiction raises its head as self-exclusions rise
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- Figure 11: Betting sector self-exclusions, 2008/09 – 2012/13
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- Figure 12: Locations used to gamble by GamCare clients, 2011/12-2012/13
- Match fixing and corruption in sport increases
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- Figure 13: Closed Sports Betting Intelligence Unit (SBIU) cases, October 2011-Sep 2012 and October 2012-September 2013
Who’s Innovating?
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- Key points
- Next-generation displays help shops to move into a new era
- FOBTs continue to develop by integrating online play
- Fun event betting gives bookmakers a wider audience
- Personality is the key as bookies look to gain identity
Market Size and Forecast
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- Key points
- Growth set to slow as shops feel the heat
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- Figure 14: Gross gambling yield in betting shops, 2008/09-2018/19*
- Favourable sporting results offset OTC wagering decline
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- Figure 15: Betting shops’ OTC turnover and OTC gross gambling yield, 2011/12 and 2012/13
- Forecast
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- Figure 16: Forecast of gross gambling yield in betting shops, 2008/09-2018/19*
- Forecast methodology
Segment Performance
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- Key points
- Machines keep growing whilst OTC segment holds its own
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- Figure 17: UK betting shops gross gambling yield, by segment, 2011/12-2013/14*
- Euro 2012 boosted football betting in shops
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- Figure 18: Off-course betting sector breakdown of gross-gambling yield, by segment, 2012/13
- Online sportsbooks set to become more profitable than OTC
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- Figure 19: Betting shops’ over-the-counter gross-gambling yield vs online sportsbook gross-gambling yield 2009-13
- Segment forecasts
- Over-the-counter betting
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- Figure 20: Forecast of gross gambling yield on over-the-counter betting in betting shops, 2008/09-2018/19*
- Gaming machines
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- Figure 21: Forecast of gross gambling yield on gaming machines in betting shops, 2008/09-2018/19*
Market Share
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- Key points
- Independents fall victim to big brand domination
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- Figure 22: Number of premises, by operator, 2011-13
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- Figure 23: Share of premises, by operator, March 2013
Companies and Products
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- Key points
- William Hill PLC
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- Figure 24: Key financials, William Hill PLC, 2012-13
- Ladbrokes PLC
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- Figure 25: Key financials, Ladbrokes PLC, H1 2012 and H1 2013
- Gala Coral Group Ltd
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- Figure 26: Financial performance, Gala Coral Group Ltd, 2012-13
- Betfred Group Ltd
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- Figure 27: Key financials, Betfred Group Ltd, 2012-13
- Paddy Power PLC
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- Figure 28: Key financials, Paddy Power (UK Retail division), H1 2012 and H1 2013
Brand Communication and Promotion
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- Key points
- Big five continue to promote multi-channel offer
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- Figure 29: UK bookmakers’ advertising expenditure (excluding online only brands), by bookmaker, 2010-13
- Figure 30: Share of UK bookmakers’ advertising expenditure (excluding online only brands), by bookmaker, December 2012-November 2013
- TV expenditure doubles in three years as brands push bet in play
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- Figure 31: UK bookmakers’ advertising expenditure (excluding online only brands), by media type, 2010-13
The Consumer – Betting Shop Visiting Habits
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- Key points
- Visiting remains stable despite online surge
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- Figure 32: Betting shop visiting habits, 2011-13
- Casino games and numbers could help address gender imbalance
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- Figure 33: Betting shop visiting habits, by gender, December 2013
- Regular shop visitors on lower incomes than online gamblers
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- Figure 34: Current betting shop visitors, by household income and age, December 2013
The Consumer – Betting Shop Activities
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- Key points
- One in ten visitors play machines, which make up over half of shops profits
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- Figure 35: Activities that betting shop visitors have taken part in within a betting shop in the past 12 months, December 2013
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- Figure 36: Activities that betting shop visitors have taken part in within a betting shop in the past 12 months, December 2013 and off-course betting sector breakdown of gross-gambling yield, by segment, 2012/13
- Machines help to bring younger consumers into shops
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- Figure 37: Betting shop activities, by age, December 2013
- But shops are still heavily reliant on racing within OTC sector
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- Figure 38: Breakdown of industry revenue from greyhound racing, horseracing and football betting, by channel, April 2012-March 2013
The Consumer – Visitors’ Attitudes towards Betting Shops
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- Key points
- Desire for modernisation suggests a need for more refurbishments
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- Figure 39: Visitors’ attitudes towards betting shops, December 2013
- Younger consumers most likely to favour online
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- Figure 40: Visitors’ attitudes towards betting shops, by age, December 2013
- Social element key for frequent visitors
The Consumer – Non-visitors’ Attitudes towards Betting Shops
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- Key points
- Opportunity for shops to highlight non-sports offering
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- Figure 41: Non-visitors’ attitudes towards betting shops, December 2013
- Almost a fifth of ex-visitors are now more likely to bet online…
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- Figure 42: Non-visitors’ attitudes towards betting shops, by betting shop visiting habits, December 2013
- … but OTC trade remains stable thanks to greater awareness of sports betting
Appendix – Market Size and Forecast
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- Figure 43: Forecast of gross gambling yield in betting shops, 2013/14-2018/19*
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Appendix – Segment Performance
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- Figure 44: Forecast of gross gambling yield on over-the-counter betting in betting shops, 2013/14-2018/19*
- Figure 45: Forecast of gross gambling yield on gaming machines in betting shops, 2013/14-2018/19*
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Appendix – The Consumer – Betting Shop Visiting Habits
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- Figure 46: Betting shop visiting habits, December 2013
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- Figure 47: Betting shop visiting habits, by demographics, December 2013
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Appendix – The Consumer – Betting Shop Activities
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- Figure 48: Betting shop activities, December 2013
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- Figure 49: Most popular betting shop activities, by demographics, December 2013
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- Figure 50: Next most popular betting shop activities, by demographics, December 2013
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- Figure 51: Betting shop activities, by betting shop activities, December 2013
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- Figure 52: Betting shop activities, by betting shop visiting habits, December 2013
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Appendix – The Consumer – Visitors’ Attitudes towards Betting Shops
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- Figure 53: Visitors’ attitudes towards betting shops, December 2013
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- Figure 54: Visitors’ attitudes towards betting shops, by demographics, December 2013
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- Figure 55: Next most popular visitors’ attitudes towards betting shops, by demographics, December 2013 (continued)
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- Figure 56: Visitors’ attitudes towards betting shops, by betting shop visiting habits, December 2013
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- Figure 57: Visitors’ attitudes towards betting shops, by betting shop activities, December 2013
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Appendix – The Consumer – Non-visitors’ Attitudes towards Betting Shops
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- Figure 58: Non-visitors’ attitudes towards betting shops, December 2013
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- Figure 59: Non-visitors’ attitudes towards betting shops, by demographics, December 2013
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- Figure 60: Non-visitors’ attitudes towards betting shops, by demographics, December 2013 (continued)
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- Figure 61: Non-visitors’ attitudes towards betting shops, by non-visitors’ attitudes towards betting shops, December 2013
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- Figure 62: Non-visitors’ attitudes towards betting shops, by non-visitors’ attitudes towards betting shops, December 2013 (continued)
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- Figure 63: Non-visitors’ attitudes towards betting shops, by betting shop visiting habits, December 2013
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