Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Total US retail sales and fan chart forecast of nail color and care, at current prices, 2008-18
- Market factors
-
- Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-13
- Segment performance
-
- Figure 3: Total US retail sales of nail color and care products, by segment, at current prices, 2011 and 2013 (est)
- The consumer
- Single color manicure is most common nail service
-
- Figure 4: Types of nail services done, October 2013
- Majority of at-home nail product users rely on nail polish, basic nail tools
-
- Figure 5: Use of nail products at home, October 2013
- Price is important, but younger women also seeking trendy and premium products
-
- Figure 6: Top five shopping behaviors, by 18-24 and 25-34 age groups, October 2013
- Older women seeking subtle color, anti-aging benefits
-
- Figure 7: Interest in top five new products and benefits, by 45-54 and 55-64 age groups, October 2013
- What we think
Issues and Insights
-
- What are the opportunities to engage older women in the nail category?
- The issues
- The implications: Address concerns of nail health, introduce natural offerings
- What impact are gel manicures having on the at-home nail category?
- The issues
- The implications: Extend product options, highlight benefits
- How can the category combat competition from the salon, along with slowed rates of growth?
- The issues
- The implications: Ramp up education efforts, utilize technology
Trend Applications
-
- Trend: Guiding Choice
- Trend: Survival Skills
- Mintel Futures: Generation Next
Market Size and Forecast
-
- Key points
- Nail category beginning to lose its luster
- Growth will continue to slow through 2018
- Sales and forecast of nail color and care
-
- Figure 8: Total US retail sales and forecast of nail color and care, at current prices, 2008-18
- Figure 9: Total US retail sales and forecast of nail color and care, at inflation-adjusted prices, 2008-18
- Fan chart forecast
-
- Figure 10: Total US retail sales and fan chart forecast of nail color and care, at current prices, 2008-18
Market Drivers
-
- Key points
- Improving economy could hinder category growth
-
- Figure 11: Top five nail services done at a salon, by age and household income, October 2013
- Multicultural women more likely to do most nail services
-
- Figure 12: Types of nail services done—Any, by race/Hispanic origin, October 2013
- Aging population creates challenges for industry
Competitive Context
-
- Key points
- Women turn to the salon for more complex services
- Pedicures are most common salon nail service
- Women aged 25-34 most likely to get nails done at a salon
-
- Figure 13: Types of nail services done at a salon, by age, October 2013
- Figure 14: Types of nail services done at a salon, by presence of children in household, October 2013
- Income correlates with salon visits
-
- Figure 15: Types of nail services done at a salon, by age and household income, October 2013
Segment Performance
-
- Key points
- Nail category continues to see gains, though growth is slowing
- Nail polish strongest performing segment
- Sales of nail color and care, by segment
-
- Figure 16: Total US retail sales of nail color and care products, by segment, at current prices, 2011 and 2013
Segment Performance—Nail Polish
-
- Key points
- Nail polish growth strong, but slowing
- Sales and forecast of nail polish
-
- Figure 17: Total US retail sales and forecast of nail polish, at current prices, 2008-18
- Figure 18: MULO sales of select gel nail polish products, 2011-13
Segment Performance—Nail Accessories and Implements
-
- Key points
- Nail accessories and implements experience slow growth
- Sales and forecast of nail accessories and implements
-
- Figure 19: Total US retail sales and forecast of nail accessories and implements, at current prices, 2008-18
Segment Performance—Nail Treatment Products
-
- Key points
- Nail treatments continue to post solid gains
- Sales and forecast of nail treatment products
-
- Figure 20: Total US retail sales and forecast of nail treatment products, at current prices, 2008-18
Segment Performance—Artificial Nails and Accessories
-
- Key points
- Artificial nails expected to struggle through 2018
- Sales and forecast of artificial nails and accessories
-
- Figure 21: Total US retail sales and forecast of artificial nails and accessories, at current prices, 2008-18
Segment Performance—Nail Polish Remover
-
- Key points
- Sales expected to slow in the nail polish remover segment
- Sales and forecast of nail polish remover
-
- Figure 22: Total US retail sales and forecast of nail polish remover, at current prices, 2008-18
Retail Channels
-
- Key points
- Retailers increasing commitment to nail category
- Sales of nail color and care, by channel
-
- Figure 23: Total US retail sales of nail color and care, by channel, 2011 and 2013
- Figure 24: Total US retail sales of nail color and care, by channel, at current prices, 2008-13
Leading Companies
-
- Key points
- Coty leads nail category, but fails to grow
- Smaller players emerge, drive growth
- Manufacturer sales of nail color and care
-
- Figure 25: MULO sales of nail color and care, by leading companies, rolling 52 weeks 2012 and 2013
Brand Share—Nail Polish
-
- Key points
- Coty faces competition from L’Oréal, value brands
- Manufacturer sales of nail polish
-
- Figure 26: MULO sales of nail polish and accessories, by leading companies, rolling 52 weeks 2012 and 2013
Brand Share—Nail Accessories and Implements
-
- Key points
- Revlon and private label grow despite segment struggles
- Manufacturer sales of nail accessories and implements
-
- Figure 27: MULO sales of nail accessories and implements, by leading companies, rolling 52 weeks 2012 and 2013
Brand Share—Nail Treatment Products
-
- Key points
- Despite Coty’s struggles, segment continues to grow
- Nail treatments cover a variety of needs
- Fungal products
- Multiple-benefit products
- Manufacturer sales of nail treatments
-
- Figure 28: MULO sales of nail treatments, by leading companies, rolling 52 weeks 2012 and 2013
Brand Share—Artificial Nails and Accessories
-
- Key points
- Artificial nail brands are struggling
- Manufacturer sales of artificial nails and accessories
-
- Figure 29: MULO sales of artificial nails and accessories, by leading companies, rolling 52 weeks 2012 and 2013
Brand Share—Nail Polish Remover
-
- Key points
- Private label dominates segment, though branded products gaining
- Manufacturer sales of nail polish remover
-
- Figure 30: MULO sales of nail polish removers, by leading companies, rolling 52 weeks 2012 and 2013
Innovations and Innovators
-
- New product launch trends
-
- Figure 31: Nail product launches, 2008-13
- Category innovations
- Convenient polish removal
- Gentle nail care
- Nail art
- Nail subscription boxes
- Nail tips
- Scented polishes
- Unique finishes
Marketing Strategies
-
- Overview of the brand landscape
- Theme: Celebrity endorsements
-
- Figure 32: One Direction Office Depot anti-bullying campaign nail collection
- Figure 33: One Direction, MUA Cosmetics Little Things nail collection
- Theme: Exclusive partnerships
- Theme: Designer collections
Social Media
-
- Key points
- Social media metrics
-
- Figure 34: Key social media metrics, December, 2013
- Market overview
- Brand usage and awareness
-
- Figure 35: Brand usage and awareness, October, 2013
- Interactions with nail color and care brands
-
- Figure 36: Interactions with social media, October, 2013
- Online conversations
-
- Figure 37: Online conversations on selected nail color and care brands, by day, June 16- Dec. 15, 2013
- Where are people talking about nail color and care brands?
-
- Figure 38: Online conversations on selected nail color and care brands, by page type, June 16- Dec. 15, 2013
- What are people talking about?
-
- Figure 39: Conversations surrounding selected nail color and care brands, June 16- Dec. 15, 2013
- Analysis by brand
- OPI
-
- Figure 40: Social media metrics—OPI, Dec. 2013
- Key online campaigns
- What we think
- Essie
-
- Figure 41: Social media metrics—Essie, Dec. 2013
- Key online campaigns
- What we think
- China Glaze
-
- Figure 42: Social media metrics—China Glaze, Dec. 2013
- Key online campaigns
- What we think
- Sally Hansen
-
- Figure 43: Social media metrics—Sally Hansen, Dec. 2013
- Key online campaigns
- What we think
- Kiss
-
- Figure 44: Social media metrics—Kiss, Dec. 2013
- Key online campaigns
- What we think
- Red Carpet Manicure
-
- Figure 45: Social media metrics—Red Carpet Manicure, Dec. 2013
- Key online campaigns
- What we think
Nail Services
-
- Key points
- Manicures are most common nail service
- Women visit salons for pedicures, complex nail services
-
- Figure 46: Types of nail services done, October 2013
- Young women are most likely to get nail services
-
- Figure 47: Types of nail services done —Any service, by age, October 2013
At-home Usage of Nail Services and Products
-
- Key points
- Single color manicures are most popular at-home service
- Young women most engaged in at-home nail market
-
- Figure 48: Types of nail services done myself, by age, October 2013
- Figure 49: Use of nail products at home, by age, October 2013
- Income plays role in what nail services women do at home
- Lower-income women more likely to care for nails at home
-
- Figure 50: Types of nail services done myself, by age and household income, October 2013
-
- Figure 51: Use of nail products at home, by age and household income, October 2013
Brand Usage
-
- Key points
- Sally Hansen continues to be most used brand, though sales are slipping
- OPI sees rise in usage
-
- Figure 52: Usage of OPI nail brand, 2008-13
- Figure 53: Brands of nail care used, by age, May 2012-June 2013
Shopping Behaviors
-
- Key points
- Young women shopping for trendy products, premium brands
- Women aged 25-34 want to replicate salon looks
-
- Figure 54: Shopping behaviors, by age, October 2013
- Income impacts shopping behavior in the nail category
-
- Figure 55: Shopping behaviors, by household income, October 2013
Interest in New Products and Benefits
-
- Key points
- Opportunities to engage older women
- Easier to use gel polish could grow category
-
- Figure 56: Interest in new products and benefits, October 2013
-
- Figure 57: Any interest in trying new products and benefits, by age, October 2013
Attitudes Toward Nail Color and Care Products
-
- Key points
- Young women are seeking information and customized products
- Older women concerned about nail health
-
- Figure 58: Nail products making natural claims, 2008-13
- Figure 59: Attitudes toward nail color and care products, by age, October 2013
- Women view doing their own nails as an affordable treat
-
- Figure 60: Attitudes toward nail color and care products, by age and household income, October 2013
Attitudes Toward Gel Manicures
-
- Key points
- Cost can be a barrier, especially among young women
- Women aged 25-34 are most engaged in the gel manicure segment
-
- Figure 61: Attitudes toward gel polish manicures, by age, October 2013
- Gel manicure users agree that results are worth extra effort
-
- Figure 62: Attitudes toward gel polish manicures, by use of gel nail polish, October 2013
Race and Hispanic Origin
-
- Key points
- Hispanic women highly engaged in at-home nail category
-
- Figure 63: Types of nail services done myself, by race/Hispanic origin, October 2013
- Figure 64: Types of nail services done at a salon, by race/Hispanic origin, October 2013
- Hispanic shoppers looking for new products and following trends
-
- Figure 65: Interest in new products and benefits, by race/Hispanic origin, October 2013
- Figure 66: Attitudes toward nail color and care products, by race/Hispanic origin, October 2013
Appendix – Other Useful Consumer Tables
-
- Nail services
-
- Figure 67: Types of nail services done—any service, by race/Hispanic origin, October 2013
-
- Figure 68: Types of nail services done myself, by use of nail products at home, October 2013
-
- Figure 69: Types of nail services done myself, by use of nail products at home, October 2013 (continued)
- Use of nail products
-
- Figure 70: Use of nail products at home, by race/Hispanic origin, October 2013
- Shopping behaviors
-
- Figure 71: Shopping behaviors, by race/Hispanic origin, October 2013
- Interest in new products and benefits
-
- Figure 72: Interest in new products and benefits, October 2013
-
- Figure 73: Interest in new products and benefits, by presence of children in household, October 2013
-
- Figure 74: Interest in new products and benefits, by age and household income, October 2013
- Attitudes toward gel manicures
-
- Figure 75: Attitudes toward gel polish manicures, by age and household income, October 2013
-
- Figure 76: Attitudes toward gel polish manicures, by race/Hispanic origin, October 2013
Appendix – Social Media
-
- Brand usage or awareness
-
- Figure 77: Brand usage or awareness, October 2013
- Figure 78: OPI usage or awareness, by demographics, October 2013
-
- Figure 79: Essie usage or awareness, by demographics, October 2013
-
- Figure 80: Sally Hansen usage or awareness, by demographics, October 2013
-
- Figure 81: China Glaze usage or awareness, by demographics, October 2013
-
- Figure 82: Kiss products usage or awareness, by demographics, October°2013
- Activities done
-
- Figure 83: Activities done, October 2013
- Figure 84: OPI—Activities done—I have researched the brand on social media to, by demographics, October 2013
-
- Figure 85: Essie—Activities done, by demographics, October 2013
-
- Figure 86: Sally Hansen—Activities done, by demographics, October 2013
- Online conversations
-
- Figure 87: Online conversations on selected nail color and care brands, by day, June 16-Dec. 15, 2013
- Figure 88: Online conversations on selected nail color and care brands, by page type, June 16-Dec. 15, 2013
- Figure 89: Conversations surrounding selected nail color and care brands, June 16-Dec. 15, 2013
Appendix – Market Drivers
-
- Consumer confidence
-
- Figure 90: University of Michigan’s index of consumer sentiment (ICS), 2007-13
- Unemployment
-
- Figure 91: US unemployment rate, by month, 2002-13
- Figure 92: US unemployment and underemployment rates, 2007-13
-
- Figure 93: Number of employed civilians in US, in thousands, 2007-13
- Racial, ethnic population growth
-
- Figure 94: US population by race and Hispanic origin, 2009, 2014, and 2019
-
- Figure 95: Households with children, by race and Hispanic origin of householder, 2013
- Shifting US demographics
-
- Figure 96: US population, by age, 2009-19
-
- Figure 97: US households, by presence of own children, 2003-13
Appendix – Trade Associations
Back to top