Own Label Alcoholic Drinks - UK - April 2014
Own Label Alcoholic Drinks - UK - April 2014

“Retailers should proactively promote their quality and awards won to level the playing field against brands, particularly as the economy improves and brands are poised to benefit from an easing of the budgeting mentality.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Market Segmentation and Share

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Purchase of Alcoholic Drinks
The Consumer – Reasons for Buying Branded Alcoholic Drinks
The Consumer – Reasons for Buying Own-label Alcoholic Drinks
The Consumer – Perceptions of Own-label Alcoholic Drinks
The Consumer – Attitudes Towards Own-label Alcoholic Drinks
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – The Consumer – Purchase of Alcoholic Drinks
Appendix – The Consumer – Reasons for Buying Branded Alcoholic Drinks
Appendix – The Consumer – Reasons for Buying Own-label Alcoholic Drinks
Appendix – The Consumer – Perceptions of Own-label Alcoholic Drinks
Appendix – Consumer – Attitudes towards Own-label Alcoholic Drinks
Appendix – Consumer – Target Groups