“Men are markedly less likely than women to have responsibility for cooking and/or preparing foods in British households, and also cook meals from scratch far less frequently, showing that traditional stereotypes still ring true. So it is interesting to note that men (31%) are more likely than women (26%) to feel pride from cooking a meal, and are also more likely to feel adventurous. Food marketers could harness this ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Who Mainly Cooks at Home?
The Consumer – Frequency of Cooking in the Home
The Consumer – Perceptions of Cooking in the Home
The Consumer – Factors Influencing Meal Choices
The Consumer – Attitudes towards Meal Planning
The Consumer – Attitudes towards Cooking and Preparing Meals
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – The Consumer – Who Mainly Cooks at Home?
Appendix – The Consumer – Frequency of Cooking in the Home
Appendix – The Consumer – Perceptions towards Cooking in the Home
Appendix – The Consumer – Factors Influencing Meal Choices
Appendix – The Consumer – Attitudes towards Meal Planning
Appendix – The Consumer – Attitudes towards Cooking and Preparing Meals
31st March 2015
"Richmond Perfect Bake sausages, featuring an oven-ready tray and pour-over sauce, see the brand move into the ready-to-cook market. The new product should appeal to the majority of consumers who note convenience as important in their product choice in red meat.” 
24th December 2014
“New innovation around packaging formats that require no handling of poultry could offer raw poultry products an advantage in the market.”
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What do food marketers need to know about men’s attitudes towards cooking?
