Fragrances - Brazil - October 2014
Fragrances - Brazil - October 2014

“Brazilian fragrance wearers are experiencing a developing category, and are able to choose between national and imported products that are available either online, at physical stores, or through catalog sales representatives. These consumers are mostly interested in new launches and new brands. The category posted gains of approximately R$ 7 billion in 2013, a 2% increase compared to 2012, positive results, considering the current unstable economic climate, where prices are ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues and Insights
Market and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Trend Application
The Consumer – Habits and Reasons for Wearing Fragrances
The Consumer – Knowledge of Fragrances
The Consumer – Reasons for Buying Fragrances
The Consumer – Attitudes toward Fragrances

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who is Innovating?
Market Share
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market and Forecast
Appendix – Reasons for Wearing Fragrances
Appendix – Reasons for Buying Fragrances
Appendix – Knowledge of Fragrances
Appendix – Attitudes toward Fragrances