“The relatively low penetration of energy and sports drinks in Brazil may be caused by the restricted communication of their benefits, and by only targeting specific demographics and consumption occasions. It is important to emphasize to Brazilians that energy drinks are not just for young people and not just to be consumed at parties, bars, and nightclubs, the same way that sports drinks are not just for professional athletes and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market – Key Issues
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Trend Application
The Consumer – Consumption Frequency
The Consumer – Sports Drinks Consumption Occasion
The Consumer – Energy Drinks Consumption Occasions
The Consumer – Attitudes and Opinion about Sports and Energy Drinks
The Consumer – Behavior toward Sports and Energy Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Consumption Frequency
Appendix – Consumption Occasions of Sports/Isotonic Drinks
Appendix – Consumption Occasions of Energy Drinks
Appendix – Attitudes and Opinions about Energy and Sports/Isotonic Drinks and Energy
Appendix – Behavior toward Energy and Sports/Isotonic Drinks
Appendix – GNPD
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Can companies improve the price perception of energy drinks among socioeconomic group AB?
