World Cup and Olympic Games - Brazilian Attitudes towards Major Events - Brazil - October 2014
World Cup and Olympic Games - Brazilian Attitudes towards Major Events - Brazil - October 2014

“People may never witness another World Cup and Olympic/Paralympic Games in Brazil in their lifetime, particularly so close in time to each other. These events represent an unparalleled opportunity for Brazil to show its ability to host such large and expensive events to the world. They must pay off in the long term, whether in the form of tourism, increased exports or international investment.”

– Victor Fraga, Senior Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

A Nation’s Image at Play

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Engagement
CHAID Analysis – Attitudes to Sporting Events
The Consumer – Attitudes
The Consumer – Spend
The Consumer – Media and Location
The Consumer – Olympic sports and events

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Engagement
Appendix – Attitudes
Appendix – Spend
Appendix – Media or location
Appendix – Olympic Events