Table of Contents
Executive Summary
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- Consumer spending
- Distribution of spending
- Clothing specialists sector
- Leading specialists
- Consumer insight
- What we think
Report Scope and Technical Notes
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- Coverage
- Technical notes
- Retail sector definitions
- Consumer spending definitions
- Financial definitions
- Currencies
- Country codes
- VAT
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- Figure 1: European VAT rates, 2010-13
- Abbreviations
Spending and Inflation
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- Key points
- Consumer spending slumped in 2012
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- Figure 2: Italy: Consumer spending (incl. VAT), 2008-13
- Inflation falls back
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- Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, January 2012-August 2013
- Consumer confidence on an improving trend
Channels of Distribution
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- Key points
- Specialists and department stores gaining share
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- Figure 4: Italy: Estimated distribution of spending on clothing, by retail sector, 2011-13
- Competing sectors
- Sports-goods specialists
- Mixed goods/department stores
- Markets
- Grocers
- Home-shopping
Sector Size and Forecast
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- Key points
- Specialists gaining share of spending
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- Figure 5: Italy: Retail sales (excl. VAT), 2008-12
- Figure 6: Italy: Retail sales forecasts (excl. VAT), 2013-18
- Sales growing relative to spending
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- Figure 7: Italy: Clothing and footwear specialists’ sales relative to consumer spending on clothing and footwear, 2008-13
- Enterprises, outlets and employment
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- Figure 8: Italy: Number of retail enterprises, 2008-10
- Figure 9: Italy: Number of persons employed in retail, full-time equivalents, 2008-10
The Leading Specialist Retailers – Financials and Outlets
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- Key points
- OVS diversifying and strengthening its lead
- Benetton losing out
- Childrenswear growing in importance
- Vertically-integrated operations
- Liu-Jo growing internationally
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- Figure 10: Italy: Leading clothing specialists’ net revenues, excl. VAT, 2010-12
- Figure 11: Italy: Leading clothing specialists’ outlet numbers, 2010-12
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- Figure 12: Italy: Leading clothing specialists’ annual sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 13: Italy: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
The Consumer – Where They Shop
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- Key points
- What we asked
- OVS leads the way
- Non-specialists important
- Online pure players starting to make an impact
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- Figure 14: Italy: The consumer – Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
- The online/offline split
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- Figure 15: Italy: The consumer – Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
- Leading specialists appeal to a younger audience
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- Figure 16: Italy: The consumer: Which clothing specialists they shop, by average age and affluence, August 2013
- Greater differentiation in non-specialist channels
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- Figure 17: Italy: The consumer: Where they shop – non- specialists, by average age and affluence, August 2013
- By gender: Women more enthusiastic for online shopping
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- Figure 18: Italy: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
The Consumer – What’s Important to Clothes Shoppers
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- Key points
- What we asked
- Durability, quality and low prices rank highest
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- Figure 19: Italy: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
- Made in Italy matters
- Fashion matters
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- Figure 20: Italy: Proportion of men agreeing that the latest fashion is important or very important, by country, August 2013
- How important are these attributes?
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- Figure 21: Italy: The consumer: Importance of retailer attributes to consumers, August 2013
Esprit
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- What we think
- Company background
- Company performance
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- Figure 22: Esprit: Group financial performance, 2008/09-2012/13
- Figure 23: Esprit: Retail turnover by country, 2010/11-2012/13
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- Figure 24: Esprit: Outlet data, 2008/09-2012/13
- Figure 25: Esprit: Directly managed retail stores by country, 2010/11-2012/13
- Retail offering
- Product mix
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- Figure 26: Esprit: Sales split by product type, 2012/13
Gruppo Coin
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- What we think
- Company background
- Company performance
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- Figure 27: Gruppo Coin: Group financial performance, 2008/09-2012/13
- Figure 28: Gruppo Coin: Outlet data, 2008/09-2012/13
- Retail offering
Grupo Inditex
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- What we think
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- Figure 29: The consumer: Shopped at Zara in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 30: Grupo Inditex: Group financial performance, 2008/09-2012/13
- Figure 31: Grupo Inditex: Outlet data, 2008/09-2012/13
- Retail offering
H&M Hennes & Mauritz
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- What we think
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- Figure 32: The consumer: Shopped at H&M in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 33: H&M Hennes & Mauritz: Group financial performance, 2007/08-2011/12
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- Figure 34: H&M Hennes & Mauritz: Outlet data, 2007/08-2011/12
- Retail offering
Online
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- Figure 35: Italy: Percentage of all individuals having purchased online in the last 12 months, 2008-12
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Appendix – Broader Market Environment
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- Online
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- Figure 36: Europe: Percentage of all individuals buying clothes/sports goods online in the past 12 months, 2008-12
- Figure 37: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
- Figure 38: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
- Consumer confidence
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- Figure 39: Europe: Consumer confidence levels, October 2012-September 2013
- Population
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- Figure 40: Europe: Population, by age group, 2010
- Figure 41: Europe: Population, by age group, 2015
- Figure 42: Europe: Population, by age group, 2020
- GDP
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- Figure 43: Europe: GDP (current prices), 2012
- Figure 44: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
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- Figure 45: Europe: Households’ consumer spending (current prices), 2012
- Figure 46: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
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- Figure 47: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
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- Figure 48: Europe: Average rate of unemployment, 2003-12
- Interest rates
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- Figure 49: Europe: Central bank interest rates, 2008-13
Appendix – The Consumer: Europe
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- Figure 50: Clothing retailers purchased from in the last 12 months, Italy, August 2013
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- Figure 51: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
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- Figure 52: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
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- Figure 53: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
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- Figure 54: Least popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Italy, August 2013
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- Figure 55: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
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- Figure 56: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
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- Figure 57: Other clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
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- Figure 58: Least popular clothing retailers purchased from in the last 12 months – Online, by demographics, Italy, August 2013
- Attitudes
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- Figure 59: Importance of retailer attributes to consumers, August 2013
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