“The rising cost of living, particularly within the larger cities, has only served to contribute to the financial pressure on the twentysomethings. As a result, many have yet to break free from the parental home and find their own financial independence, or to appreciate the importance of balancing spending between everyday essentials and providing for future security.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Twentysomethings – Aspirations in the Next Five Years
The Twentysomethings – Support from Family Members
The Twentysomethings – Everyday Lifestyle Activities
The Twentysomethings – Online Activities
The Twentysomethings – Spending Compared to Last Year
The Twentysomethings – Important Factors Influencing Purchase Decisions
The Twentysomethings – General Attitude towards Their Lives
Key Issue – China’s Twentysomethings are a Diverse Group of Consumers
Key Issue – Exploring Leisure Opportunities to Help Achieve a Better Study/Work/Life Balance
Key Issue – Striking a Balance between Financial Security and Material Wealth
Key Issue – From Collectivism to Individualism – Connecting the Twentysomethings
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Aspirations in the Next five Years
Appendix – Support from family members
Appendix – Everyday Lifestyle Activities Compared to Last Year
Appendix – Spending Compared to Last Year
Appendix – Online Activities
Appendix – Important Factors Influencing Purchase Decisions
Appendix – General Attitudes towards Their Lives
Further Analysis
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What are the typologies of Chinese twentysomethings and how do companies and brands target them respectively?
