“The full service restaurant market in China has seen a decline in the rate of growth in recent years, impacted by the slackened economic growth. However, the ever-increasing consumer spending power still implies growth opportunities for restaurants which are able to cater to the needs of particular consumer groups.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Different Types of Restaurants
The Consumer – Important Factors for Selecting Full Service Restaurants
The Consumer – Attractive Value-Added Services
The Consumer – Factors Driving Consumers to Try New Restaurants
The Consumer – Attitudes towards Full Service Restaurants
Key Issue – Multi-brand Strategy to Appeal to Different Consumer Segments
Key Issue – Riding on the Healthy Eating Trend
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Key Issue – High-end Restaurants to Appeal to the Majority of the Public
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of Eating out at Different Types of Restaurants
Appendix – Occasions for Eating Out at Restaurants
Appendix – Important Factors for Selecting Full Service Restaurants
Appendix – Attractive Value-Added Services
Appendix – Factors Driving Consumers to Try new Restaurants
Appendix – Attitudes towards Full Service Restaurants
Appendix – Target Group (Consumer Segments) Analysis
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What is the current state of the full service restaurant market in China and what are the trends, drivers of and barriers to growth?
