Cinemas - UK - May 2004
Cinemas - UK - May 2004

The cinema industry is entering a period of change, signified by consolidation and the striving for brand identification in an industry which is, at present, largely dependent on filmmakers and distributors delivering the big blockbusters to pull in the audiences. This was typified by the phenomenal box office year of 2002, in which the success of the Harry Potter and Lord of the Rings franchises increased admissions to 176 million ...

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Introduction and Abbreviations
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Consumer Attitudes Towards Cinemas – Detailed Demographics
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