Black Consumers and the Perimeter in the Grocery Store - US - February 2014
Black Consumers and the Perimeter in the Grocery Store - US - February 2014

“Black consumers are underserved in advertising and marketing as it relates to the perimeter of the grocery store. This consumer is prone to certain dietary issues that may be alleviated by incorporating more fresh produce, meat, and healthier diary options in their diet. Their receptivity to advertising coupled with their love for food and grocery shopping presents a unique opportunity for marketers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Grocery Expenditures

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Where Blacks Shop for Groceries
Grocery Shopping Habits
Attitudes toward Specialty Counters
In-store Grocery Experiences
Grocery Promotions
Fresh Fruit and Vegetables
Dairy Products
Bakery Items
Fish and Seafood
Meat and Poultry

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

US Black Population
Appendix – Additional Tables
Appendix – Trade Associations