“Black consumers are underserved in advertising and marketing as it relates to the perimeter of the grocery store. This consumer is prone to certain dietary issues that may be alleviated by incorporating more fresh produce, meat, and healthier diary options in their diet. Their receptivity to advertising coupled with their love for food and grocery shopping presents a unique opportunity for marketers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Grocery Expenditures
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Where Blacks Shop for Groceries
Grocery Shopping Habits
Attitudes toward Specialty Counters
In-store Grocery Experiences
Grocery Promotions
Fresh Fruit and Vegetables
Dairy Products
Bakery Items
Fish and Seafood
Meat and Poultry
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
US Black Population
Appendix – Additional Tables
Appendix – Trade Associations
30th October 2014
“Black consumers enjoy shopping, even for groceries. Most don’t make a grocery list, and are impulse buyers. When they grocery shop, most of them tend to shop each and every aisle to get inspiration for meals and to ensure they’re not forgetting to buy something they need. Specialty counters are ... 
1st July 2014
“Summer is the time of year when families get together for family reunions, whether planned or impromptu. Family reunions are very prevalent in the Black community. Whether held locally or over a weekend out of state, one thing that will be part of the gathering is a cookout with all ...
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What can the food industry do to promote healthy eating among Black consumers?
