Supermarkets: More Than Just Food Retailing - Germany - November 2014
Supermarkets: More Than Just Food Retailing - Germany - November 2014

"The biggest discounters, Aldi and Lidl, turned in strong growth in 2013, sources suggest. And this contributed to the major discounters as a whole gaining further share of the total food retail sector: in 2013, the six biggest discounters accounted for nearly 44% of all food retailers’ sales."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Spending and Inflation
Distribution of Spending
Sector Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Where They Shop
The Consumer – Attitudes Towards Discount Supermarkets
The Consumer – Why They Don’t Shop (or Shop More) at Discounters

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Retailers – Financials and Outlets
The Retailers – Market Shares
Online
Aldi
Edeka Group
Lidl/Kaufland (Schwarz Group)
Real (Metro Group)
Rewe

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Germany