Asian American Lifestyles and Entertainment - US - September 2014
Asian American Lifestyles and Entertainment - US - September 2014

“Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most young Asians is online and on their mobile device.”

- Fiona O’Donnell, Category Manager – Multicultural, Lifestyles, Travel and Leisure

This report looks at the following questions:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Buying Power of Asian Americans
Demographics of Asians in America

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Asians’ Entertainment Expenditures

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

In-home Activities
Out-of-home Activities
Information Sources for Out-of-home Entertainment
Out-of-home Food Choices
Attending Events
Entertainment Ticket Buying Behaviors
Factors Impacting Entertainment Choices
Impact of Asian Origin
Whom Asians Spend Time With
Asian Values

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations