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Black and Hispanic Moms - US - January 2014
Black and Hispanic Moms - US - January 2014

“While there are a lot of similarities between these moms, they are different in many ways. Their culture and heritage is an important part of who they are and they are looking to maintain it, especially younger moms (18-34 years old). It’s likely that they have a heightened sensitivity toward companies who are not trying to reach them, stereotypical messages, or communications not in Spanish.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scopes and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Demographics of Black and Hispanic Moms

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Self-Image and Perceptions
Cultural Affinity
Family Values and Dynamics
Parenting Styles
What Moms Worry About
Lifestyle and Entertainment
Goals and Aspirations
Receptivity to Marketing and Advertising

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – US Black Population
Appendix – US Hispanic Population
Appendix – Other Useful Tables
Appendix – Trade Associations
  • Report: Majority of children under five are minorities
  • Survey: Latina bloggers tend to write about lifestyle topics
  • Report: US birth rate declines for sixth consecutive year
  • Survey: Majority of Hispanic parents say TV improves their parenting
  • Report: Black unemployment hits six-year low
author Tonya Roberts
Multicultural Analyst
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think-image Black moms turn to networks for support
30th September 2014

“The African proverb ‘it takes a village to raise a child’ has been a part of Black culture in America for centuries. Since many Black moms are single, they rely heavily on their family and close network of friends (‘sister-friends’). The digital world has opened the door for many ...

think-image August is National Black Business Month
27th August 2014

“August 2014 marked the 11th annual National Black Business Month, which encourages Blacks to shop and support Black-owned businesses in their community. According to the US Census’ 2007 Survey of Black-owned Businesses, there are nearly 2 million Black-owned businesses in the US. The 2012 survey results will be released ...