“With internet-enabled mobile devices playing an increasingly prominent role in how consumers experience holidays, Irish tourism companies should look to make greater use of these devices’ GPS capability. This could help to generate awareness of Ireland’s less well-known sites and encourage consumers to venture off the beaten track for a more authentic experience.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Overview
Market in Context
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Last Holiday or Short Break Taken by Irish Consumers
The Consumer – Online Sources Used to Research Holiday or Short Break Ideas
The Consumer – Offline Sources Used to Research Holiday or Short Break Ideas
The Consumer – Online Sources Used to Book Last Holiday or Short Break
The Consumer – Device Used To Book Last Holiday or Short Break
The Consumer – Attitudes towards Technology in Irish Tourism
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Innovations
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
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What sources are Irish consumers using to research ideas for holidays or short breaks?
