“Alcoholic beverage consumers, particularly Millennials, are constantly looking for innovative offerings to improve on their drinking occasion experiences. However, consumers’ diverse drinking preferences are challenging brands to keep their consumers coming back. Category crossover innovation and at-home beverage recreation can help integrate brands in multiple locations and new occasions.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Innovations and Innovators
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cross-Usage of Alcoholic Beverage Types
Demographic Usage of Alcoholic Beverages
Drinking Frequency – Weekly Consumption
Attitudes and Behaviors toward Alcoholic Beverage Purchases at Retail
Occasions for Alcoholic Beverage Consumption – Weekday/Weekend
Occasions for Alcoholic Beverage Consumption – Time of Day
Occasions for Alcoholic Beverage Consumption – Meal Occasion
Occasions for Alcoholic Beverage Consumption – Presence of Others
At-Home Drinking – Social Gatherings
At-Home Drinking Locations – At-Home or Someone Else’s Home
At-Home Drinking Locations – Watching a Sports Game
Away from Home Drinking Locations – at a Restaurant
Away from Home Drinking Locations – Entertainment Venues
Away from Home Drinking Locations – Pubs, Bars, and Lounges
Attitudes toward Drinking Alcoholic Beverages
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
26th February 2015
“Consumer palates are continuing to evolve and demand premium flavors, and alcoholic cocktails made at home are no exception. Interest in all-natural products, high quality ingredients, and premium flavors have paved the way for high-end alcoholic mixers.”
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How can alcoholic beverages keep top-consuming Millennials loyal to brands?
