Feeding Your Kids - US - August 2014
Feeding Your Kids - US - August 2014

“For parents, feeding their kids is largely driven by generational factors, as well as parenting styles and demographics. There are distinct differences in the attitudes and behaviors of parents based on what groups they belong to and identify with. It’s important for manufacturers and brands to target these subsets specifically, particularly in light of a market in which there are fewer households with children, and fewer children in families ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Trend Applications
Innovations and Innovators by Parenting Style
Marketing Strategies

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Parent Attitudes, Factors, and Influencers toward Feeding Their Kids
How Parents Feed Their Kids by Generational Groups
Parent Styles toward Feeding Their Kids
Parent Style Groups
Kids’ and Teens’ Attitudes toward Food and Eating

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations