“The internet is the ultimate equalizer, and it has given brands both large and small a chance to communicate directly with consumers; however, the ‘access for all’ mentality of the web does not always work in favor of brands that have an exclusive reputation to manage. Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
What Defines Luxury
Luxury Purchasing Habits and Shopping Behaviors
Premium Brands – Ownership and Acquisition
Luxury Goods Retailing
Participation in Upscale Activities
Consumer Attitudes about Luxury
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Market Tables
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
31st August 2015
“The majority of luxury buyers are aspirational shoppers who are reluctant to pay full price, and attempts to woo these customers using discounts have diminished the value of some brands. Selling pre-owned luxury goods is one way for brands to appeal to discount buyers while still commanding a premium price ... 
30th April 2015
“High-end watches have long been a lucrative business. Today, however, innovations in wearable technology are flipping the dial on luxury watchmakers, forcing them to re-evaluate their product design and marketing.”
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How can luxury companies leverage social media without losing the appearance of exclusivity?
