“It is imperative to apply different strategies to different target groups as they are different in their attitudes towards car purchasing and retailing. The 4S model needs to change if it is to remain competitive in this ever changing market environment, where online purchasing is starting to emerge as a viable sales channel. ”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue – Improvements Required for Current 4S Model
Key Issue – Does Online Car Retailing Have a Chance?
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Car Ownership Status
The Consumer – Car Purchase Plan
The Consumer – Resources Used for Last Car Bought
The Consumer – Channel of Last Car Bought
The Consumer – Attitudes towards Car Aftersales Services
The Consumer – Attitudes towards Car and Car Retailing
Key Issue – How to Target Consumers through Differentiation
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Retail Channels
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Car Ownership Status
Appendix – Car Purchase Plan
Appendix – Resources Used for Last Car Bought
Appendix – Channel of Last Car Bought
Appendix – Attitudes towards Car Aftersales Services
Appendix – Attitudes towards Car and Car Retailing
Appendix – Further analysis
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How to better target consumer groups who are distinct to each other in terms of car purchasing preference for both pre-sales and aftersales?
