“China is the number one market in terms of mobile phone volume sales. The market also exhibited very positive growth in 2013. The strong annual increment was fuelled by enthusiastic consumers with a strong demand for mobile phones, and smartphones in particular.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Mobile Phone Market
The Mobile App Market
Key Issue – How to be Successful in China’s App Market
Key Issue – Catching the Revolution in Mobile Payments
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Mobile Phone Ownership
The Consumer – Operating System of Current Smartphone
The Consumer – Price of Current Smartphone
The Consumer – Consideration Factors When Buying a Mobile Phone
The Consumer – Types of Apps Used
The Consumer – Attitudes towards Mobile Apps
The Consumer – Attitude towards Mobile Phones and Apps
Key Issue – How to Reach Different Consumer Segments in Mobile Phone Market
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Mobile Phone Ownership
Appendix – Operating System of Current Smartphone
Appendix – Price of Current Smartphone
Appendix – Types of Apps Used
Appendix – Consideration Factors for Buying Mobile Phones
Appendix – Attitudes towards Mobile Apps
Appendix – Attitudes towards Mobile Phones and Apps
Appendix – Further Analysis
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How to stand out from the crowd amid the smartphone competition in China?
