“Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and mobile-exclusive promotions.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Chinese Holiday Market Overview
Trend Application
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Understanding Different Types of Chinese Travellers
The Consumer – Types of Holiday
The Consumer – Who Plans the Holiday?
The Consumer – When do People Book their Holiday?
The Consumer – Method for Booking Most Recent Travel
The Consumer – Online Travel Sites
The Consumer – Factors Impacting Which Holiday Channel to Book
The Consumer – Holiday Booking Behaviour
The Consumer – Attitudes towards Holidays
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Leading Holiday Companies and Brands
Innovation and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Types of Holiday
Appendix – The Consumer – Who Plans the Holiday?
Appendix – The Consumer – When do People Book their Holiday?
Appendix – The Consumer –Method for Booking Most Recent Travel
Appendix – The Consumer – Factors Impacting Which Holiday Channel to Book
Appendix – The Consumer – Holiday Booking Behaviour
Appendix – The Consumer – Attitudes towards Holiday
Appendix – The Consumer – Further Analysis
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The shift to mobile online booking
