“Chinese travellers are now more complicated than they were in previous years; holiday operators/destinations therefore need to identify and map out the diverse needs and wants of Chinese travellers from different demographics and typologies in order to be able to offer them customised holiday products and services.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Background – The Workers’ Holiday System in China
Drivers of Changing Holiday Lifestyles
Barriers to the Holiday Lifestyle
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Length of Holidays in the Last 12 Months
The Consumer – Types of Holidays
The Consumer – Travelling Companions
The Consumer – Places Plan to Travel to in the Next 12 Months
The Consumer – Important Factors When Deciding a Holiday Destination
The Consumer – Attitudes towards Holidays
Key Issue – Different Profiles of Chinese Travellers
Key Issue – Targeting Traveller Typologies with the Right Destinations
Key Issue – How to Profit from Independent Travellers
Key Issue – Using Value-added Services to Appeal to Chinese Travellers
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Length of Holidays in the Last 12 Months
Appendix – Types of Holidays Taken During Domestic Holidays in the Last 12 Months
Appendix – Types of holidays Taken during Overseas Holidays in the Last 12 Months
Appendix – Person Travelled with in the Last 12 Months
Appendix – Places Plan to Travel to in the Next 12 Months
Appendix – Important Factors to Decide a Holiday Destination
Appendix – Attitudes towards Spending Holidays
Appendix – Further Analysis
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What are the typologies of Chinese travellers and how can holiday companies better target them?
