“The relaxation of the one-child policy in 2013 will result in more newborns in the future. This coupled with increasingly disposable income and growing appreciation towards babycare products will foresee growth of China’s blooming babycare market from RMB 4,283 million in 2013 to reach RMB 8,871 million in 2019 with a CAGR of 15.4% from 2014-19.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Different Babycare Products
The Consumer – Ingredients Interest
The Consumer – Purchase Locations
The Consumer – Key Purchasing Factors
The Consumer – Source of Awareness and Information Search
The Consumer – Attitudes towards Babycare Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – The Consumer – Usage of Different Babycare Products
Appendix – The Consumer – Ingredients Interest
Appendix – The Consumer – Purchase Locations
Appendix – The Consumer – Key Purchasing Factors – Must-have
Appendix – The Consumer – Key Purchasing Factors – Nice-to-have
Appendix – The Consumer – Source of Awareness
Appendix – The Consumer – Information Search
Appendix – The Consumer – General Attitudes towards Babycare Products
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