“Most consumers buy home décor to update the look and feel of their homes and many also buy home décor simply to treat themselves. As consumers are so inclined to buy for themselves/their homes more often, retailers should focus on encouraging more impulse buys in this category. Showcasing new items and unique offerings will generate interest from home décor shoppers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Home Décor Purchases
Reasons for Buying Home Décor for Self
Reasons for Buying Home Décor for Others
Retailers Shopped for Home Décor
Ideas/Inspiration for Home Décor
Attitudes toward Home Décor
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retailer Overview
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
15th December 2014
“In many categories such as home décor, the in-store shopping experience remains critical as consumers want tactile interaction with merchandise before buying. Retailers need to ensure their in-store environments are comfortable, easy to navigate, and completely focused on making shopping easier for the customer.” 
27th August 2014
“Black women are more likely than Whites to get high-end nail services, such as gel or acrylic overlays, nail designs, etc. Black women like bold, vibrant colors, whether it’s the clothes they wear, hair color, make-up, nails… and even on the walls of their homes, Black consumers are very keen ... |
What’s driving the market for home décor?
